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G-Star

G-Star Reintroduces Raw Research

G-Star is bringing back the innovation atelier, this time under the creative direction of Lisi Herrebrugh and…

G-Star’s New Collection Refines Classic Denim Silhouettes

ClassiQ offers new men's and women's fits.

G-Star’s Archive Inspires New Archetypes Collection

Archetype aims to capture the essence of some of the most remarkable pieces in the brand's archive.

G-Star Unveils Corset Jeans by Jacques Agbobly

The collaboration is part of G-Star's "The Denim" series.

G-Star Debuts Anatomic Denim Collection

Anatomic Denim introduces two new fits.

Textiles Meet Taxidermy in G-Star’s Denim Gorilla Collab

G-Star teamed up with taxidermy artisans Darwin, Sinke & van Tongeren on an art piece that features a…

G-Star and KNWLS Deconstruct Low-Rise Jeans

G-Star launched the second installment of "The Denim," its exclusive series of limited-edition jeans designed…

G-Star Makes a Gorilla-Sized Statement in Denim

G-Star's new collaboration combines denim with art and science.

Shuffle Board: Nike’s Latest Leadership Realignment, Green-ish Founder to Direct CCI

The athletic giant shared a slew of senior leadership changes while Liz Hershfield joins Cotton Council…

G-Star Taps Botter Designers for Premium Collections

Rushemy Botter and Lisi Herrebrugh will lead the brand's Raw Research label.

What Makes Generative AI for Design Difficult to Conquer at Scale?

AI-aided collections being brought to the fore in denim have been few and far between.

G-Star Drops Collection with Walter Van Beirendonck

Van Beirendonck created the line using minimal stitching.

G-Star Celebrates the Elwood at Pitti Uomo

G-Star presented a 4D experience called "Digging To The Future" at the Florence event.

G-Star Reconnects With Chess Grandmaster Magnus Carlsen

G-Star announced a new campaign starring the No. 1 rated player in the world.

X Marks the Spot: Denim Brands Go Big on Collaborations in 2024

The best denim collabs of the past year.