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G-Star

Denim Meets a Dutch Art Master in G-Star’s Rembrandt-Inspired Jeans

Amsterdam-based denim label G-Star is paying tribute to local art master Rembrandt by translating his etching…

G-Star Drops Collection Inspired by Rembrandt

The brand leans into its Dutch roots with a collection inspired by the 17th century painter.

Year in Review: The Denim Industry Takes On Fundraising, Acquisitions and Sales

The acquisition of denim brands with sustainable roots reaffirmed their potential to make a positive impact.

WHP Global Expands Denim Empire With G-Star Raw

Global Dutch denim brand G-Star Raw is set to be acquired by brand management firm WHP Global, which will own…

G-Star Raw Supports Refugees with Mentorship Program

G-Star Raw rolled out a mentorship program with the Refugee Talent Hub that provides soft skills and…

Stuntwoman Sarah Lezito Fronts G-Star Raw’s New Campaign

Hollywood stuntwoman Sarah Lezito pops wheelies and rocks skinny jeans in G-Star Raw's new campaign.

3 Takeaways Denim Leaders Say Are Key in Conquering the Industry Today

Industry leaders shared the stage at Calik Denim's Ever Evolving Talks to discuss how the denim industry can…

G-Star Raw Debuts a Denim Power Suit

G-Star plays with office codes in a new capsule collection of men's and women's suiting.

G-Star Raw Shape Offers Curvy Women a Figure-Flattering Solution

G-Star Raw is tackling women’s denim from a new perspective. The company launched G-Star Raw Shape, a line of…

G-Star’s Most Sustainable Denim Hits Retail

G-Star Raw’s highly anticipated “Most Sustainable Jeans Ever” made its retail debut last week. The Dutch…

3 Denim Trends to Know for 2018

Denim is universal, but it takes design talent and consumer insight to make it covetable. Mills, trim…

G-Star Raw Debuts Its ‘Most Sustainable Jeans Ever’ for Spring ‘18

G-Star Raw, a purveyor of innovative denim design, is minimizing the industry’s carbon footprint with its new…

Artistic Milliners Wants to Set a New Industry Standard for Indigo Dyeing

From building the first LEEDS-certified factory in Pakistan to adopting circular economy practices, Artistic…

G-Star Raw Launches Collection with Archroma’s EarthColors

G-Star Raw teamed up with Archroma for a capsule collection of denim colored using the color and speciality…

G-Star Raw and Pharrell Williams Air Laundry During NYFW

G-Star Raw celebrated the launch of the brand’s G-Star Elwood X25, alongside Pharrell Williams, the brand’s…