More From Genevieve Scarano
What is it Really Going to Take for Millennials to Embrace Apparel Sustainability?
Millennials aren't exactly stocking their wardrobes with more sustainable apparel, but a recent study shares…
Denim May Have a Brand New Manual for Sustainability
A new book, "Making Jeans Green" by Paulina Szmydke-Cacciapalle, aims to become a sustainability manual for…
Curiosity Keeps Dr. Denim Open to New Colors and Cuts
There is something magical about a versatile pair of jeans—and this is where Dr. Denim comes into play.
4 Denim Laundry Detergents That Promise to Keep Jeans Looking Fresh
These four denim laundry products promise to clean jeans and keep their color and fiber quality in tact.
Amy Leverton on the Differences Between Male and Female Denim Heads
Three years after her debut book, "Denim Dudes," Amy Leverton honors female denim gurus and dudettes with…
Asics Calls On Startups to Revolutionize Sports and Wellness Sectors
Asics is introducing a new opportunity for emerging startups that are looking to reimagine sports and…
Ginew Highlights Native American Voices in the Denim Market
While Made in USA denim has cache domestically and abroad, Ginew wants to highlight key creators within the…
What’s Selling at Blue In Green in New York City
Consumers who desire high quality Japanese selvedge denim could find their dream pair of jeans at Blue In…
How Billiam Jeans Is Preparing for a White Oak Shortage
Denim trends come and go, but Billiam Jeans stands behind the classic look of blue jeans and a white T-shirt.
X-Rite and Pantone’s Latest Color Collab Could Cut Time Out of the Supply Chain
X-Rite and Pantone are enabling their customers to communicate spectral color data with a new digital service…
Macy’s Looks to Lure Consumers With Revamped Star Rewards Program
Loyalty perks are taking the driver's seat for Macy's, as the retailer continues to find new ways of getting…
UK Government Backs Textile Marine Pollution Research
The U.K. government is funding a new project that aims to minimize the apparel industry's marine pollution…
ABL Denim Envisions Adaptive Apparel That Everyone Can Wear
ABL Denim founder Stephanie Alves shares how her company is responding to the underserved market for adaptive…
Better Than a Tailor? These Firms Are Bringing AR Body Measuring to Your Smartphone
A new AR body measurement app is helping consumers, including competitive athletes, nail the right apparel…
Burberry Tests the Strength of its Trademark in Target Infringement Lawsuit
The fashion industry does not play nicely with counterfeits and Burberry is slapping a major lawsuit on…