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Latest in Body Care

Inside the ‘Barbie Drug’ Tanning Trend

Melanotan II promises a shortcut to bronzed skin, but experts warn the risks outweigh the glow.

L’Oréal’s BOLD Venture Fund Invests in Hanni

The body care category is becoming more sophisticated.

EXCLUSIVE: Nyx Professional Makeup Is Launching Body Care

"We're coming in loud," said global brand president Denée Pearson of the expansion, which spans 16 products…

Advent International to Acquire Majority Stake in Salt & Stone

The premium body care brand reached $165 million in revenue in 2025.

EXCLUSIVE: Kendall Jenner’s 818 Tequila Steps Into Beauty With Salt & Stone

The limited-edition Amber & Agave body care collection marks the brand's first collaboration in the category…

Iota Is Plotting Retail Expansion With Ulta, Nordstrom

The prestige body care brand is entering 860 Ulta Beauty doors March 30, and expanding its existing digital…

Can Amika Conquer Body Care?

With a three-piece collection launch, the hair care brand is looking to bring its momentum to a new category.

EXCLUSIVE: Josie Maran, With Triple-digit Growth Since Relaunch, Introduces Argan Body Wash

The brand has tapped 25-year-old actress Rain Spencer as a brand partner.

Tree Hut’s Parent Company Is Launching a Gen Alpha Bath Brand

Called Splash, the line is part of Naterra's plan to diversify its business beyond Tree Hut's hero body…

Maesa Bets on Body Care With Ontu Launch

Rolling out this weekend before hitting Target Corp. endcaps in March, the products aim to bring facial-grade…

How Sugared and Bronzed President Courtney Claghorn Built a Tanning Empire

At the annual WWD Los Angeles Beauty Forum, the beauty founder chronicled the growth of her brand and spoke…

EXCLUSIVE: OSEA Secures Investment from General Atlantic to Fuel Global Expansion

The seaweed-infused skin care brand plans to deepen its U.S. presence, expand internationally starting with…

EXCLUSIVE: Carisa Janes Relaunches Nature of Things, Expanding Into Natural Body Care

After the Hourglass Cosmetics founder acquired Nature of Things, she debuts a reimagined line with 14 skus…

Actress Jane Seymour Discusses The Body Firm’s Latest Crépe Erase Launch and Her On-the-go Wellness Routine

The Body Firm, best known for its Crépe Erase line, has launched its latest product: The Body Resurfacing…

EXCLUSIVE: Tracee Ellis Ross Unveils Pattern Body

Pattern Body debuts with five hydration-focused products designed to extend Pattern Beauty's signature care…