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Emily Burns

Wellness Market Reporter

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Emily Burns is the wellness market reporter at Women’s Wear Daily and Beauty Inc. Prior to joining the team, she was the assistant beauty editor at ELLE Magazine. She has also written for New York Magazine’s The Cut, Art Net, Brooklyn Magazine and The Knot, covering fashion, beauty and culture. Burns holds a bachelors and masters in journalism from Northwestern University and a masters in fashion management from Parsons at The New School. When she’s not writing about all things wellness, she’s probably sipping an Aperol spritz or snuggling with her cat Wednesday.

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Lauryn Bosstick Gives the Skinny on Launching Her Wellness Empire

The Skinny Confidential wellness entrepreneur chats with WWD on the Beauty of Tomorrow podcast about the…

Lo Bosworth Talks Her 10-year Wellness Journey Since Launching Love Wellness

The former reality TV star chats with WWD on the Beauty of Tomorrow podcast to give insights into the early…

All the Beauty Retail Expansions of 2025

An ongoing list of retail forays by beauty and wellness brands in 2025.

EXCLUSIVE: Kourtney Kardashian Barker’s Lemme Doubles Down on Metabolic Health With Fat-burning Gummy

The supplement company, known for its portfolio of indulgent formats, is launching its bestselling Lemme Burn…

EXCLUSIVE: This Works Unveils Fine Fragrance for a Better Night’s Sleep

The brand, best known for its sleep solutions, is entering fine fragrance for the first time with an eau de…

How the Next Generation of Beauty CEOs Are Building Brands Led By Joy, Fun and Community

In conversation with Robin Burns, Saie Beauty's Laney Crowell, Snif's Bryan Edwards and Victoria Beckham…

Inside Beauty’s Next Big Innovation, According to Founders and Formulators

Dieux's Joyce de Lemos, Sick Science's Dr. Polen Koçak PhD, and Sweet Chemistry's Alec Batis discuss where…

Kourtney Kardashian Barker and Simon Huck on How Lemme Is Redefining Women’s Wellness

The duo discussed starting the supplement brand, destigmatizing women's health and what's in store for 2026.

EXCLUSIVE: Emi Jay Founder Julianne Goldmark on Selling One Million Claw Clips and What’s Next

Goldmark discusses maintaining hype around the brand's signature claw clips, creating a hair wardrobe for the…

Why Beauty and Wellness Brands Are Going Back to School

More brands than ever are targeting college campuses across the country as they look to capture the Gen Z…

Women’s Health Company Perelel Receives $27 Million Investment From Prelude Growth Partners

The round included participation from existing investors Unilever Ventures, Willow Growth Partners and Selva…

L’Oréal, MAC, Louis Vuitton, Lemme Honored at the 2025 Beauty Inc Awards

A look inside the annual event, honoring beauty's most innovative brands, products, executives and creators.

Brands Are Betting On an Inside-out Approach to Beauty and Wellness

As beauty and wellness continue to blur, a crop of brands is betting on a holistic lineup of topicals and…

Kourtney Kardashian Barker’s Lemme, Beyoncé Knowles-Carter’s Cécred Among 2025 Beauty Inc Award Winners

From innovative indies to established superstars, WWD Beauty Inc honors the products, brands and executives…

EXCLUSIVE: Menopause Advocate Tamsen Fadal Joins Midi Health as First Chief Women’s Health Ambassador 

The brand is also rolling out three new products to its supplement range, including a creatine gummy and a…