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Latest in Technology

OTB Group Links With Google for AI-enhanced Shopping Experience

Kicking off with Diesel and Jil Sander, the Google Cloud-based tool allows customers to virtually try on…

Verneek Bolsters Its Advisory Board

The three board members are prominent veterans of the luxury, retail and consumer industries, and also…

Aura Blockchain Consortium Appoints Marni Executive as Chairman

Stefano Rosso, CEO of Marni and president of Maison Margiela, both owned by OTB Group, succeeds Prada Group's…

By the Numbers: Engaging the Streetwear Customer Takes More Than Product Drops

A report from Similarweb tracking three streetwear brands shows collaborating with the right brands can boost…

Quantifying Fashion’s AI Bid to Do More With Less

Research by UBS analyst Jay Sole found that fashion is becoming more efficient, with sales per employee on…

Gap Partners With Bold Metrics on AI-sizing Tool as Agentic Shopping Gains Ground

Gap is among the first retailers testing Bold Metrics' new protocol, designed to help AI shopping agents…

Alibaba Launches AI Service for Businesses

The Accio Work platform requires zero setup and deploys specialized agents to execute complex operations from…

How AI Will Reshape Retail Buying Power

Buying intelligence tech platform NuOrder joins forces with Nordic e-commerce retailer Boozt as retail moves…

Digital Enabler Live Story Debuts in the U.K., Targets 10 Million Euro Revenues

The company led by founder and chief executive officer Stefano Mocellini bets it can revolutionize brands'…

Charlie Smith Talks Nothing’s India Flagship, Partnership Pipeline

In his new role as chief brand officer, Smith said the primary focus going forward is to broaden Nothing's…

As AI Agents Take Over Search, Fashion Brands Need to Rethink Storytelling and IP

As shopping moves from a list of links to AI agents and chatbots, brands face new pressures around data…

PVH Teams With OpenAI

The Calvin Klein and Tommy Hilfiger parent is looking to add a new tech edge to its PVH+ plan.

CEO Luca de Meo Outlines Tech Ambitions for Kering

The former car executive plans to use technology to improve design, supply chain and customer experience in…

Brunello Cucinelli Unveils New E-commerce Platform

Underpinned by artificial intelligence, it is immediately available in Italy, the U.S. and U.K. and will be…

Samuel Ross Rides on Fashion-tech Boom, Joins Whoop as Investor and Global Creative Director

Ross will design limited-edition, customized Whoop bands, as well as technical garments within the Whoop Body…