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Emily Burns

Wellness Market Reporter

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More From Emily Burns

A New Yorker’s Guide to Spooky Season

From "Beetlejuice"'s return to Broadway to the Angelika's annual Hitchcocktober film event, here's a look at…

Mindy Kaling Teams Up With Supplement Company Nature Made for New York City Wellness Pop-up

Ahead of the event, Kaling discussed her supplement routine and which of her characters would be most…

EXCLUSIVE: Harry’s Enters the World of Fragrance With Its First Trio of Colognes

Following the launch of its body wash in 2018, Harry's customers were eager for more, according to the team. 

Diane von Furstenberg, Michael Kors and More Share Their Best Memories of Leonard Lauder at Memorial Service

Diane von Furstenberg, Michael Kors, Karlie Kloss and many others stopped to remember the beauty legend at a…

How Skin Care Brands Are Tapping Into the Electrolyte Craze

Now that Liquid I.V. has made hydration sexy, skin care brands, like Cocokind and Milk Makeup, are following…

How SlowMornings Is Shaking Up the Electrolyte Category With Its Beauty-centric Approach

The brand's first product is Strawberry Lemonade-flavored and features electrolytes, marine collagen and…

Tracy Anderson Launches Limited-edition HeartStone Minis for Children

The $285, 1.5-pound weights are developed for ages 9 to 16.

Newly Appointed Aramore CEO Melisse Shaban Discusses NAD+, Skin Longevity and the Brand’s Next Steps

Aramore's launch was spearheaded by John F. Kennedy's nephew Stephen Kennedy Smith, who worked with…

EXCLUSIVE: Nutrafol Inks Multiyear Deal With MLB as Official Hair Growth Partner, Receives NSF Certified for Sport Recognition

Nutrafol will kick off the partnership with a variety of campaigns, giveaways and content with baseball…

EXCLUSIVE: Experiential Wellness Concept 113 Spring Opens in SoHo With a Focus on Cognitive Longevity

The ever-changing space will update its focus, product assortment and experiences every four-to-six months. 

How Consumers Shopped Beauty for Back-to-school 2025, According to Macy’s, Bloomingdale’s, Target and More

Back-to-school beauty trends: Wellness, fragrance, and personalization lead sales across retailers.

The 30 Most Impactful Women Under 30 Across Beauty and Wellness

From Alix Earle and Monet McMichael to Taylor Frankel and Leah Kateb, the young women who are redefining…

EXCLUSIVE: Khloé Kardashian’s Khloud Appoints Poppi Veteran Jeff Rubenstein CEO

Here, Rubenstein discusses key learnings from previous positions at CPG brands, the growth of the functional…

Elemis Cofounder and Global President Noella Gabriel on Her Unexpected Career Trajectory and Building a Lasting Brand

For Gabriel, Elemis isn't about launching new products, it's about providing education on skin health and…

All the First-time Beauty and Wellness Sponsors to Hit New York Fashion Week This Season

Yes, that was a lid-lifting prescription eye drops company at the Alice + Olivia spring 2026 presentation.