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Emily Burns

Wellness Market Reporter

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More From Emily Burns

Hair Hats, Party-girl Glam and More: The Best of Beauty at New York Fashion Week

Breaking down the standout beauty moments at the spring 2026 shows.

How Boutique Fitness Icon Tracy Anderson Is Building a Wellness Ecosystem

At the annual Women in Power event, the trainer, with her dog June by her side, discussed building the Tracy…

Hali Borenstein, Gaëlle Drevet and Sheila Harrington Discuss Driving Brand Evolution

The trio discussed key pillars of a strong business like brand DNA, quality product and implementing feedback…

Martha Stewart on Rereleasing Her First Book, Launching a Skin Care Brand and the Keys to Longevity 

The media icon gave audience members a bit of advice: "Take a deep breath. Take a glass of Zubrówka vodka…

Cannabis Hits the Runway During NYFW

New York-based dispensary Gotham teamed up with several shows this season to highlight the intersection of…

Target Is Refreshing Its Fragrance Offering to Meet Growing Consumer Demand

As the mass fragrance market continues to grow, Target is expanding and highlighting its offering in an…

EXCLUSIVE: Just in Time for Cold and Flu Season, Kourtney Kardashian Barker’s Lemme Is Launching an Immunity Gummy

"My personal wellness routine has always been about doing the little things consistently that add up. I…

Martha Stewart, Busy Philipps, Leni Klum and More Celebrate ‘Saturday Night Live’ Star Chloe Fineman’s ’60s-inspired Collaboration With Mother

At Bar Bianchi in the East Village, attendees mingled over Aperol spritzes and bruschetta while a DJ played…

TikTok’s 10 Most Viral Wellness Trends, From Foot Massagers to Apple Cider Vinegar Gummies

According to data from Spate, nine of the top 10 wellness trends on TikTok are supplements.

EXCLUSIVE: Ciara Fronts Supplement Brand Thorne’s Latest Campaign Highlighting the Benefits of Creatine

The star discusses dancing in the campaign video to her new song, the muscle and cognitive benefits of…

13 Travel Essentials to Fight Jet Lag and Support Immunity

From Lemme's Debloat Gummies to Whoop's Blue Light Glasses, these essentials will help you land in style.

Ten Years After Launching Its Hero Deodorant, Agent Nateur Is Getting a Refresh and Doubling Down On Clean Essentials

Founder Jena Covello discusses developing the brand's deodorant herself after an eye-opening Ayahuasca…

Kith Is Opening Padel Club ‘Kith Ivy’ Complete With a Section for New York City’s First Erewhon

Kith chief executive officer Ronnie Fieg first teased the opening on Instagram. Kith Ivy will also launch as…

A GLP-1 Pill Is Coming to Shake Up the Weight Loss Drug Market

Eli Lilly is on track to release orforglipron next year, which has showed an average of 12 percent weight…

Actress Jane Seymour Discusses The Body Firm’s Latest Crépe Erase Launch and Her On-the-go Wellness Routine

The Body Firm, best known for its Crépe Erase line, has launched its latest product: The Body Resurfacing…