Kith is launching Kith Ivy, a members-only luxury padel and wellness club in the West Village neighborhood of New York City and a performance wear brand featuring products in collaboration with Wilson Sporting Goods. The club, located at 120 Leroy Street, will also feature New York City’s first Erewhon outpost.
“Kith Ivy signifies two very important moments for the brand. Firstly, the Kith Ivy club in New York is our most holistic entry into hospitality, expanding outside of dining into true lifestyle services, sport and wellness, and product,” Fieg said in a statement. “In parallel and equally importantly, Kith Ivy is a new brand for us focused on the aesthetic coalescing around the sport of Padel. I saw it as an intriguing opportunity to help define what a relatively newly adopted sport could look like.”
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Ahead of the official announcement Fieg posted a carousel of photos to his Instagram page with the caption “KITH IVY. It’s a thing.” Ahead of the official opening, Kith has opened a padel court at Grand Central in Vanderbilt Hall where visitors can play for free. It will be open until Sept. 10. Guests can also get a sneak peak at the Kith Ivy collection which will include sportswear and “hard goods” created with Wilson, which will be available online and on the brand’s app Sept. 8.
The Kith Ivy club will feature rooftop padel courts, a 1,500-square-foot gym, dining options, a shop for the Kith Ivy brand, and a slew of wellness offerings, perhaps most notably New York City’s first Erewhon outpost. The brand has confirmed that the Erewhon will be a tonic bar featuring the grocery store’s viral smoothies and juices. Members will be able to access the bar, while non-members within a certain radius will be able to purchase items via delivery services Postmates and Uber Eats.
Over the past several years, Erewhon has become the hottest grocery store in Los Angeles, known for its organic produce, hot bar and trendy smoothie collaborations with celebrities like Hailey Bieber and Travis Scott. Given its virality, New Yorkers have been eager for the grocery store to open in the city. The hype for the store has also led to alternatives like Happier Grocery being dubbed the “Erewhon of New York.”
In addition to Erewhon, Fieg partnered with Cafe Mogador for the dining section and Giorgio Armani for the spa, which will feature a variety of services including sports massages, facials, IV drips and more. The spa will also include a jacuzzi, hammam, sauna, steam rooms and cold plunge.
According to Kith’s website, Kith Ivy will open later this Fall and annual memberships will be “extremely limited.”