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Emily Burns

Wellness Market Reporter

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More From Emily Burns

EXCLUSIVE: Laser Facial Company Skin Laundry Is in Rebrand Mode, With a Fresh Aesthetic and New Treatments

The facial bar has been known for its laser treatments but is expanding into neuromodulators, exosomes and…

Top 10 Bestselling Brands on Sephora.com and Ulta.com During H1

Bestsellers include Clinique, Sol de Janeiro and both retailers' private label brands.

EXCLUSIVE: Borghese Pops Up at Printemps, Expands Retail Presence and Celebrates 40 Years of Fango

Printemps will offer three signature Borghese facials, all featuring the brand's bestselling mud mask Fango.

EXCLUSIVE: Wellness-centric Beauty Brand NatureWell Is Betting on the Viral Lip Care Market With Walmart Launch

This marks NatureWell's first placement in Walmart U.S.

EXCLUSIVE: Following Her Own Infertility Journey, Demi Schweers Is Launching Hormone Health Brand Iris Nutrition

Iris Nutrition launches direct-to-consumer and on Amazon on Monday with an electrolyte drink mix formulated…

How Ulta Beauty Is Defining the Intersection of Beauty and Wellness

Through The Wellness Shop, the retailer has been committed to the category since 2021 and is now doubling…

Following Her Own Cancer Diagnosis, Beauty Veteran Carly Guerra Is Building a Breast Care Brand

Savoir launches direct-to-consumer next month with its Beauty Breast Serum.

Ulta Beauty CEO Kecia Steelman Named to Breast Cancer Research Foundation Board

Ulta Beauty has been a corporate sponsor of the organization since 2009.

Inside Guerlain’s Newest Spa at the Hotel Métropole In Monte Carlo

The new location, which is the only Guerlain spa in Monaco, will offer a variety of Monte Carlo inspired…

EXCLUSIVE: Net-a-porter Alums Raise $1 Million for U.K.-based Egg and Sperm Health Supplement Company Ova

The raise will support the brand's stock in retailers like Boots and Sainsbury's.

EXCLUSIVE: Ashley Tisdale’s Being Frenshe Is Expanding Into Lip Wellness, Following Its Viral Hair Care Launch

Tisdale and Maesa chief executive officer Piyush Jain discuss the brand's latest launch, strategy for…

PR Agency Studio Beauty Acquires Wellness Firm Powers PR, Expands With Wellness Division

Powers PR founder Lana Powers joins as chief growth officer across categories.

EXCLUSIVE: Midi Health Is Expanding Beyond Its Medical Offering With Supplements for Midlife Support

The platform, which offers telehealth visits and personalized prescriptions for women, is starting with three…

EXCLUSIVE: After More Than a Decade on the Market, Vital Proteins Is Launching Its First Ready-to-drink Beverage

In addition to its signature powders, Vital Proteins also has gummies and capsules.

From Tatcha to Rhode, Skin Care’s Most Viral Brands in June

A look at the hottest skin care brands based on earned media value, per Creator IQ.