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Emily Burns

Wellness Market Reporter

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More From Emily Burns

EXCLUSIVE: Bala and Spanx Tap Into Their Sculpting Expertise in New Active Collaboration

The collaboration features four bestselling Bala products in fall-inspired shades from Spanx's upcoming…

After Five Years in Development, Martha Stewart Is Launching Her Own Skin Care Line Elm Biosciences

Stewart has teamed up with board-certified dermatologist Dr. Dhaval Bhanusali to launch the brand, which…

EXCLUSIVE: SkinCeuticals’ Latest Serum Launch Was Tested on GLP-1 Users

With its new serum, the medical grade skin care brand is targeting laxity, which many weight loss drug users…

EXCLUSIVE: Ulta Beauty Is Expanding The Wellness Shop With More Shelf Space and New Brands

The expansion brings in viral brands like Armra, Ritual, Therabody, Rael, Mary Ruth's, Bloom and more.

EXCLUSIVE: Sexual Wellness Brand Dame Releases Book of Erotic Stories Inspired by the Brand’s Products

Dame tapped 11 authors including Iman Hariri-Kia, Nikki Sloane and Cathryn Fox to write "Toy Stories."

EXCLUSIVE: Clean Baby Formula Nara Organics Launches With Investment From Nicky Hilton Rothschild, Serena Williams, Sara and Erin Foster and More

The brand, founded by Esther Hallam, has raised $32 million over the past seven years as it has been in…

EXCLUSIVE: Mental Wellness Company Amare Launches Skin to Mind, a Mood-boosting Skin Care Brand

The brand is launching with three products enhanced with neurocosmetic technology, including a facial mist…

EXCLUSIVE: Meet Body of Work, a Multivitamin for Women Ages 18 to 25

The brand was founded by two supplement industry veterans from Vital Proteins and Vytalogy.

EXCLUSIVE: This Wearable Wellness Clothing Brand Offers Daily Lymphatic Drainage With Onesies, Bras, Leggings and More

Founder Lauren Dovey is launching Cean following the success of her other brand Heat Healer's wearable…

How Supplement Brands Are Simplifying Seed Cycling to Support Hormone Health

Here a look at four brands that are using the concept of seed cycling in supplements via capsules and mixes.

Biologique Recherche Opens SoHo Pop-up With In-depth Skin Analysis

The brand's first New York City store is located at 132 Greene Street.

EXCLUSIVE: Menopause Solutions Company Alloy Is Doubling Down on Skin Care With Estrogen-based Products 

Following the success of its M4 Collagen Builder Rx Face Cream more than two years ago, the company is now…

EXCLUSIVE: Supplement Company Cymbiotika Opens First Wellness Café at Fontainebleau Las Vegas

The café will open at the resort's food hall later this summer.

How Rising Temperatures Are Raising the Bar for Beauty and Wellness

With extreme heat, wellness and beauty brands are responding with cooling products, temperature regulating…

EXCLUSIVE: Kourtney Kardashian Barker’s Lemme Is Launching a Greens Gummy Filled With 20 Fruits and Vegetables

The product will be available exclusively on the brand's website starting on Tuesday.