G-Star
Why Premium Denim Designers Love Cone
“Most of the garments that we look to for inspiration are probably made with Cone denim,” said Michele Manz…
Brand Buzz at Blueprint Festival in Amsterdam
Amsterdam Denim Days’ b-2-c concept was in full force last week, offering brands (large and small) the…
What Makes Amsterdam a Denim City?
Most people know Amsterdam for its canals, architecture, and extra-curricular activities. As Alberto…
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G-Star Raw to Produce a Line of Bluesign Products
Sustainable technology provider, Bluesign, plays a key role in G-Star Raw’s multi-prong approach to clean…
Shuffle Board: DKI CEO and DKNY Co-Creative Directors Exit After G-III Acquisition
CEO Caroline Brown, and DKNY co-creative directors Dao-Yi Chow and Maxwell Osborne will depart from Donna…
G-Star Appoints Brand Veterans as Joint CEOs
G-Star Raw has appointed Patrick Kraaijeveld and Rob Schilder as co-CEOs for the denim brand. Former CEO Jos…
Shuffle Board: American Eagle Nabs Former Time Inc. CTO Colin Bodell, Nordstrom CFO Mike Koppel To Retire
G-Star G-Star appointed Aitor Throup as its new creative director. Since 2013, Throup has served as a…
G-Star Names “Hunger Games” Costume Designer as New Creative Director
From Sci-Fi fashion design to The Hunger Games, G-Star’s young new creative director has his sights set on…
Kingpins Transformers Take on Toxic Chemicals
How is the denim industry ensuring safety with regards to toxic chemicals? And what tools does the industry…
G-Star Gets ‘Raw’ in Latest Campaign
G-Star is going beneath the surface and into the ‘raw’ for the brand’s Fall ’16 campaign. Posing the…
G-Star Writes the Playbook for Sustainable Denim
G-Star is taking on the challenge to do good for the planet and look good while doing it. “Our philosophy is…
Bread & Butter Returns as a Consumer-Facing Show
Bread & Butter has been through a lot in the last year, including, but not limited to: bankruptcy…
G-Star Starts a New Initiative to Fight Ocean Plastic
G-Star is taking on plastic waste. After releasing the G-Star Raw for the Oceans collection in 2014, which…
How Ponce Denim Company Became the United Nations of Denim Brands
How do you tempt consumers to buy more of something they already own a lot of? That’s the question…
Pharrell Williams Named G-Star Raw’s Co-Owner
Pharrell Williams and G-Star Raw announced that Williams will become co-owner of the denim brand, working in…