G-Star launched the second installment of “The Denim,” its exclusive series of limited-edition jeans designed in collaboration with guest designers.
For this edition, South London-based label KNWLS—beloved by style icons like Bella Hadid, Julia Fox, and Beyoncé—brings its signature bold, body-conscious aesthetic to G-Star’s low-rise jeans.
The body-barring silhouette was a natural choice for KNWLS designers Charlotte Knowles and Alexandre Arsenault. The design duo is known for challenging traditional ideals with inside-out constructions, corsetry and subversive designs.
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In an interview with G-Star, the designers said they chose to re-image the low-rise, motorcycle-inspired jean after visiting the brand’s extensive archive. “The archive is amazing. Once you see it, you understand the brand’s codes—military, motorcycle, European workwear. There’s a strictness to it, but also a tongue-in-cheek side,” Arsenault said.
The duo leaned into G-Star’s signature anatomical design principles and exaggerated them with a cool wash and moto stitching and seam details.
“We wanted the trousers to be slim but not tight,” Arsenault said. “Relaxed—a bit tomboy, a bit cowboy. But also anatomic, with the darts at the knees. When we flipped the jeans inside out, we realized the seam work was beautiful. So, we decided to keep that visible. It’s very G-Star to show the inside on the outside.”
The $280 women’s jean features corset-like seams at the back. An adjustable zip at the back of the leg allows the wear to convert the straight jean to a bootcut. The G-Star back buckle is also flipped.
G-Star introduced The Denim series last October with Ottolinger. The Berlin-based brand chose to reinterpret the G-Star Elwood: the first pair of jeans to be created using 3D-designed denim back in 1996.
By partnering with emerging designers, G-Star aims to push denim to new limits, using the fabric as a canvas for research and creative exploration. “This initiative is all about providing guest designers the opportunity to explore their creativity and push boundaries in denim,” Gwenda van Vliet, G-Star’s chief brand officer.
