G-Star’s new collaboration combines denim with art and science.
The Dutch denim brand teamed with fine taxidermy firm Darwin, Sinke & van Tongeren to make an 11-foot gorilla from 62 yards of denim.
The art piece, called Denim Gorilla, was inspired by écorché, a French term that refers to anatomical figures with exposed muscles. The primate stands in contrapposto, a relaxed S-shaped posture seen in classical sculptures or contemporary models, highlighting its intelligence and complexity.
“With its muscular form sculpted in denim, the piece is an expression of our anatomical design principles, bridging the artistic tradition with modern innovation,” G-Star stated.
Denim Gorilla debuted Thursday at Darwin, Sinke & van Tongeren’s new Art Zoo Museum in Amsterdam.
Darwin, Sinke & van Tongeren was founded in 2013 by artists Jaap Sinke and Ferry van Tongeren. The artists describe Darwin as a silent partner. Their taxidermy work has been acquired by museums, collectors, investors, and creatives from all over the world including artist Damien Hirst, who purchased their first collection.
It took Sinke and van Tongeren 700 hours of sewing and almost 10,000 feet of stitching to craft the primate. The artists also used 1,962 lbs. of marble, 165 lbs. of steel and six gallons of glue.
G-Star said the collaboration “stands as living proof that our signature material knows no limits.”
The brand previously partnered with artists to cover a jet and furniture in denim.