Elf Beauty
The Do’s and Don’ts of Incubating a Beauty Brand
Amyris and The Center have fared very differently on their paths.
10 Highlights From WWD x FN x Beauty Inc’s Women in Power Event
Speakers included Scarlett Johansson, Mary Dillon, Annie Young-Scrivner, Mandy Fields, Felecia Hatcher and…
Assessing the Case for a Beauty IPO
Analysts said other beauty companies will be watching Oddity's progress on the public markets closely.
E.l.f. Kicks Off New Fiscal Year as It Means to Go On
The beauty company marked its 18th consecutive quarter of net sales growth and market share gains, allowing…
Mass Beauty Shoppers Cut Back
While dollar values are still growing thanks to rising prices, unit sales are not growing as shoppers cut…
Will Beauty’s Rapid Growth Moderate in 2023?
After a stellar 2022, cracks are beginning to appear in some of the star players' earnings reports.
E.l.f. Cosmetics Taps Paralympic Swimmer Anastasia Pagonis for New ‘Show Your(s)e.l.f.’ Series
The Paralympic gold medalist is debunking stereotypes about living with blindness.
E.l.f. Beauty Smashes Through Wall Street Forecasts in Q4
The beauty company has clocked in its 17th consecutive quarter of growth.
8 Key Takeaways From the WWD Beauty CEO Summit
Throughout the two-day event, speakers touched on beauty's convergence with wellness, creating memorable…
Tarang Amin’s Leadership Success Formula
The chief executive officer of E.l.f. Beauty sticks to three pillars when guiding the company to growth.
Kory Marchisotto Leverages Beauty’s Past to Build E.l.f. Beauty’s Future
Kory Marchisotto, E.l.f. Beauty's chief marketing officer and president of Keys Soulcare, spins decades of…
American Eagle and E.l.f. Cosmetics Collaborate on Denim-inspired Beauty Collection
The two companies' respective chief marketing officers were the catalysts behind the collaboration.
Inside E.l.f. Beauty’s Oversized Success
Under chairman and CEO Tarang Amin, the company is gaining significant share — and share price.
EXCLUSIVE: Jennifer Coolidge Gets ‘Sticky’ in E.l.f. Cosmetics’ First Super Bowl Ad
The Emmy- and Golden Globe-winning actress will promote the brand's signature Power Grip Primer.
The Art (and Science) of Going Viral on TikTok
E.l.f.'s chief brand officer Laurie Lam said the brand's winning strategy requires the right mix of data and…