Elf Beauty
E.l.f. Beauty and Tinder Collaborate on First-date Makeup Collection Inspired by Gen Z and Connectivity
The limited-edition makeup collection includes lip oils, setting spray and the brand's new single-use "It's A…
E.l.f. Beauty’s Internal Company Playlist Is a Vibe
At E.l.f., the company playlist helps reinforce the familial vibes that executives continually cultivate.
How E.l.f. Beauty Drives Success Through Culture
From equity for all to diversity to constant communication, E.l.f. Beauty CEO Tarang Amin wants all staffers…
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Billion-dollar Business E.l.f Beauty Is Only Just Beginning
As the company turns 20 this year, it's marking a major milestone by setting itself up for continued…
How E.l.f. Became Beauty’s Most Innovative Marketing Machine
With a bias toward action, innovation and experimentation, E.l.f. has created a multifaceted marketing…
E.l.f. Beauty’s Sales Surge 50 Percent in Q1 as the Brand Plans to Enter Germany
According to NielsenIQ, E.l.f. Cosmetics surpassed L'Oréal in the quarter to become the second-largest color…
Why Mexico Is Becoming Increasingly Important to Beauty Companies
Ulta, E.l.f., Sheglam, the Estée Lauder Cos. and many more are expanding their footprint in Mexico.
E.l.f. Beauty Surpasses $1 Billion in Annual Sales
The brand has also revealed that it will enter Mexico via its first partnership with Sephora.
Analysts Defend E.l.f. Beauty After Market Jitters
The mass beauty company's stock fell Wednesday, after Ulta Beauty's CEO raised concerns over cooling demand…
E.l.f. Cosmetics Partners With Liquid Death for Heavy Metal-inspired Makeup Collection
The limited-edition collection launches March 26.
E.l.f. Scores Again on Top and Bottom Lines in Q3 as It Prepares to Air Super Bowl Commercial
The mass beauty company once again beat Wall Street forecasts in the third quarter.
Max Mara Lands on Roblox, Enters Gaming World for First Time
Called Max Mara Coats Adventure, the experience nods to the brand's success over the years with its long list…
E.l.f. Raises Outlook
The mass beauty company recently acquired skin care brand Naturium.
E.l.f. Cosmetics Gets Physical in Italy
CMO Kory Marchisotto discussed the brand's Italian rollout in partnership with Douglas, the overall strategy…
Jennifer Coolidge Collaborates With E.l.f. Cosmetics on Dirty Pillows Lip Kit
The box set includes three new pinky nude shades designed by Coolidge herself.