Elf Beauty
EXCLUSIVE: E.l.f. Cosmetics Enters Competitive Dance
The beauty brand has been named a founding partner of the International Dance League, ahead of the 2026…
Kory Marchisotto Appointed President of E.l.f. Brands
Oshiya Savur has been named chief marketing officer of E.l.f. brands, while Ekta Chopra has been appointed to…
EXCLUSIVE: Why Hailey and Justin Bieber Collaborated on Rhode’s Pimple Stickers
Spotwear, a new category from the brand, was designed in partnership with Justin Bieber and launches April 13.
EXCLUSIVE: E.l.f. Cosmetics Taps College Basketball Star Flau’jae Johnson for Year-long Partnership
The LSU basketball player is the latest female athlete to be tapped by the brand after Billie Jean King…
EXCLUSIVE: E.l.f. Launches a Limited-edition Dill Pickle Lip Balm
The briny flavor is being added to its existing line of Glow Reviver Melting Lip Balms.
E.l.f. Beauty Raises 2026 Forecasts as Rhode Breaks Records and New Super Bowl Campaign Debuts
Strong third-quarter results and brand momentum drove higher forecasts.
New H&M Beauty Drop Turns E.l.f.’s Viral Makeup Into a Perfume Line — Shop the Scents Here
Have an unhealthy obsession with all things e.l.f.? You can now wear its hit products in eau de parfum form.
EXCLUSIVE: E.l.f. Ventures Into Fragrance in Limited-edition Collaboration with H&M
The limited-edition collection will feature three scents: Power Grip Salty Drip, Halo Glow Luminous Cloud and…
How E.l.f. Beauty Is Getting Ready for the Era of AI Shopping
Chief digital officer Ekta Chopra discussed the impact of AI on marketing, storytelling and brand authority…
Forging a Future of Opportunity
L'Oréal deputy CEO Barbara Lavernos, E.l.f. Beauty's Ekta Chopra, Kourtney Kardashian-Barker and more…
E.l.f. Beauty Releases Fiscal 2026 Forecast
Despite tariff challenges, E.l.f. projects robust sales growth, with Rhode leading the way.
Rhode Goes Global With Sephora U.K. Debut
In an exclusive interview, Hailey Bieber and Rhode cofounder Lauren Ratner discuss the success of the…
WWD’s New Beauty Event, The Catalysts, to Launch With the Beauty Inc Awards
L'Oréal Groupe CEO Nicolas Hieronimus will receive the 2025 Pete Born Impact Award, while Kourtney…
BCEO Talks: Lauren Ratner, President of Rhode
Rhode's cofounder, president and chief brand officer talks the brand's landmark transaction, its entry into…
Consumer M&A Surges to $34.7B in Q2 Despite Tariff Uncertainty
KPMG's tally of consumer and retail deal activity shows a market that is charging ahead despite uncertainty.