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Elf Beauty

E.l.f. Beauty Expands Global Footprint With Sephora

The beauty brand strengthens its retail presence with Sephora in the Middle East, Dollar General in the U.S…

EXCLUSIVE: Hailey Bieber’s Rhode Taps ‘Babygirl’ Star Harris Dickinson for Glazing Mist Campaign

"My vision has been clear for months about what the world of Rhode summer is going to look like," said the…

E.l.f. Beauty Shares Surge on Back of Rhode Acquisition

Investors appeared to back E.l.f. Beauty's largest deal to date.

E.l.f. Beauty to Acquire Hailey Bieber’s Rhode in $1 Billion Deal

"They support founders, they want to help push the founders' vision and get behind them," Bieber said of the…

The TikTok Shop Opportunity, Defined by Joey Shamah and Stormi Steele

Shamah and Steele are firing on all cylinders as they look to established channels — and arriving first at…

Meet Vennette Ho, Beauty Deal Whisperer and Team Coach Extraordinaire

The Raymond James banker is the architect behind many of the most memorable deals in beauty over the past 15…

E.l.f. Cosmetics Teams Up With Fazit Beauty on ‘Spirit Stripes’ for March Madness

The stripes come in five different colors.

Global Beauty Industry Faces Challenges as Demand Slows and Markets Shift

Earnings reports reveal deepening cracks in the beauty sector with decreased demand in Asia and cautious…

Astronaut and Activist Amanda Nguyen Hosts First All-women Astronaut Gathering at the U.N.

E.l.f. Beauty's Kory Marchisotto spoke about the empowerment of women's dreams and screened Nguyen's episode…

E.l.f. Beauty Sees Strong Q3 Sales, but Adjusts Full-year Forecast After Soft January

Net sales increased 31 percent to $355.3 million for the three months ended Dec. 31.

Suite Talk: Tinder’s Melissa Hobley Wants to Swipe Right on Possibilities and Throw Perfection Out the Window

The CMO shares insights into Tinder's unexpected collaborations with retail and why she loves her work.

E.l.f. Beauty Rubbishes Short Seller’s Claims

Muddy Waters revealed it has taken a short position in the beauty retailer, claiming E.l.f. materially…

E.l.f. Beauty’s CEO on How Its Culture Drives Its Success

Tarang Amin said a key part is for all employees to enjoy the fruits of their labor, creating a compensation…

Inside the E.l.f. Beauty Juggernaut

With spot-on products, a bias for speed and a continual focus on cultural relevance, E.l.f. Beauty has driven…

Look Good Feel Better’s 2024 BeautyCares DreamBall Celebrates E.l.f. Beauty, JCPenney Executives and More

The auction raised more than $1 million alone for Look Good Feel Better.