Elf Beauty
E.l.f. Raises Full-year Forecast as Sales Surge
The mass beauty company saw double-digit sales growth across all key categories.
Beauty Brands Eye TikTok Bans, Gen Z Reacts With Eye Roll
The bans of the Chinese company's popular platform in many Southern, conservative states could have a…
High Hopes for the Holidays
Even with sky-high inflation and mounting fears of recession, beauty executives are optimistic that the…
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E.l.f. Beauty Raises Full-year Forecast
Chief executive officer Tarang Amin is "highly confident" about the holiday period.
Are Brands Ready to ‘BeReal’?
Fashion and beauty brands are figuring out how to navigate the new no-filter, no-ads app that has taken off…
Fashion’s Currency Give and Take
With the euro and dollar at parity, currency is complicating business, but helping some.
E.l.f. Cosmetics Gets Real on BeReal
As brands race to figure out trendy new social app BeReal, e.l.f. dives in, debuting with promotional kickoff.
E.l.f. Beauty Benefits as Consumers Tighten Their Belts
The company's fiscal sales beat projections.