Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
sports marketing
Inside Foot Locker’s New ‘Heart of Sneakers’ Platform
The initiative launches alongside Foot Locker's 2023 holiday campaign, which features a series of NBA stars…
Culture Kings Partners With McLaren and Mitchell & Ness for Las Vegas Grand Prix
The international streetwear brand is hosting a weeklong activation leading up to the inaugural Formula 1…
EXCLUSIVE: Tiffany & Co. Designs New Championship Trophy for National Women’s Soccer League
The trophy will be officially presented on Nov. 11 at Snapdragon Stadium in San Diego.
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MVC Group Acquires Majority Stake in Triathlon Gear Company Zoot
The deal is seen strengthening MVC Group's footprint in the U.S., D2C operations, as well as its triathlon…
Replay, FC Bayern München Soccer Team Ink Tie-up
The Italian denim brand will become the official supplier of formalwear and casual outfits for the German…
Fanatics Commerce Names Andrew Low Ah Kee Its New CEO
The executive succeeds Doug Mack who is retiring.
Who Needs Just Endorsement Deals, When Pros Can Invest in Companies?
Escalating salaries, a plethora of private equity firms specializing in sports and the potential for strong…
EXCLUSIVE: J. Lindeberg Names Markéta Vondroušová a Brand Ambassador Ahead of U.S. Open
The acclaimed tennis athlete will play at the U.S. Open beginning Monday.
Fanatics to Sell Merch on U.K. Sports App Dazn
The long-term partnership will allow the app's 60 million users to immediately buy items from their favorite…
WNBA’s New York Liberty Partners With M.M.LaFleur
The new deal is multitiered with special events, personal styling options and community-building gatherings.
Ain’t No Mountain High Enough for Three Well-known Brands Elevating Their Marketing
Innovative marketing is no easy task, but Vuarnet, Fire + Ice and The North Face are inhaling some mountain…
10 Players to Watch During the 2023 FIFA Women’s World Cup
Competitive on and off the playing field, these leading athletes are chasing business deals, too.
Women’s World Cup Expected to Heighten Interest in Women’s Sports, Lift Sales of Sports Gear
The month-long tournament kicks off Thursday and the U.S. team is favored to win.
The Calvins or Nothing Campaign Features Lineup of Globally Recognized Athletes
The campaign was directed and photographed by Brianna Capozzi.
Criquet Golf Taps Artist Donald Robertson for Collaboration
The capsule features whimsical, colorful prints based on the work of the Dallas-based artist.