sports marketing
Bandier Teams With Three Street Artists for Activewear Capsule Collections
Bandier will launch capsule collections inspired by the work of Upendo Taylor, Christopher Lee Sauvé and…
Spyder to Outfit U.S. Ski Team at Pyeonchang Olympics
Spyder and the U.S. Ski Team will continue their partnership through 2020.
Pentland’s Stephen Rubin Discusses Sustainability, Economy
The Pentland Group's chairman Stephen Rubin discusses the global economic climate, the escalating migrant…
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Bandier Opening Two New Stores, in New York and Dallas
The New York store will include a fitness studio.
Columbia Sportswear Launching $50 Million ‘Tested Tough’ Initiative With Gert Boyle
The new ad campaign brings back Gert Boyle in a lighthearted campaign.
NFL to Debut Super Bowl 50 Women’s Apparel at Style Showdown
NFL to unveil Super Bowl 50 women's apparel at Style Showdown at Artbeam.
New Balance to Debut First Women’s Apparel Catalogue
New Balance targets metro female athletes with the brand's first apparel catalogue.
U.S. Open Fashion: A Look Back at Tennis Dress Design Legend Ted Tinling
In anticipation of this year's U.S. Open, WWD looks back on the career of tennis fashion design legend Ted…