sports marketing
NFL Teams With IMG to Build Licensing in Europe and Asia
Through the alliance with IMG, the aim is to target a range of distribution channels and price points.
Tracksmith to Unveil Communal Concept with New Boston Store and Offices
For Boston Marathon weekend, he has lined up Olympic-runner-turned-underground-sushi-chef Michael Stember…
Marshawn Lynch Recruits Model Gracie Carvalho for Thai Boxing-Inspired Collaboration for Beast Mode Label
Model Gracie Carvalho "doesn't know" whether her new collaborator Marshawn Lynch plans to return to the NFL…
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U.S. College Students Team Up to Challenge Nike About Access to Factories
Students at dozens of universities are banding together through United Students Against Sweatshops to rally…
Red Bull-Sponsored Sarah Hendrickson Reopens and Closes Historic Ski Jump in Milan, N.H.
Thanks to Red Bull, Hendrickson, a former World champ and the first woman to jump in an Olympic skiing event…
Bombas Partners With Authentic Brands to Launch Muhammad Ali-Inspired Socks
Built on the policy that one pair of socks is donated to an underserved person for every pair purchased…
Unifi Joins With Sports Teams to Spread Environmental Message
Collaboration includes in-stadium activations and launch of a special sweepstakes series.
Reebok Readies for Boston Move With Belt-Tightening
This spring, Reebok plans to hire a real estate broker to shop around its 460,000-square-foot, 60-acre…
Direct-to-Consumer Orsden Skiwear Offers High-Performance Styles
The direct-to-consumer performance-oriented outerwear was launched by Sara Segall and her husband Steven, a…
Former Reebok Execs Add Athletic Apparel to Their Nobull Brand Geared for CrossFitters
After exiting Reebok in 2012 as global creative director, Michael Schaeffer teamed up with Marcus Wilson…
Chris Brown Opens First Black Pyramid Pop-up Store in Amsterdam, Ready to Release Documentary, ‘Party’ Single
Chris Brown's Black Pyramid business is expected to generate more than $15 million in annual volume.
North Sails NYC to Open on Fifth Avenue With Sailing-Inspired Apparel
North Sails was started by the Olympic gold medalist sailboat racer Lowell North, who left an aerospace…
Asics Sponsors TCS New York City Marathon, Supports Girls on the Run
As the official apparel and footwear sponsor for Sunday's New York City Marathon,
NHL Bolsters Deal With Fanatics to Produce Replica Team Jerseys, Set Up Retail Outposts
As the incoming exclusive manufacturer and supplier of all adult replica NHL jerseys, Fanatics will also…
Olympic Gymnast Shannon Miller Launches Activewear With Perform Group
After earning her law degree, fighting cancer and winning gold at the Olympics, Shannon Miller is now diving…