sports marketing
Equinox Fitness Clubs Hires Vimla Black Gupta as Chief Marketing Officer
In addition to opening new Equinox clubs in the U.S. and abroad, she is excited about the growth of all of…
Sprayground Recruits Biaggio Ali Walsh for Ads, Opens Pop-up Shop in Times Square
Muhammad Ali's grandson Biaggio Ali Walsh is modeling in a new campaign for Sprayground, which has also…
Rapper Buddy to Help Fila, Sanrio Mark Hello Kitty-Themed Urban Outfitters Collection
Created by Yuko Shimizu in 1974, the Hello Kitty icon has been used for sandals, EVA airplanes, microwaves…
Kevin Hart, Karlie Kloss, Carole Radziwill Finish TCS New York City Marathon
Candice Huffine, Tiki Barber and "Josie Girl" Anika Natori were also among the style-setters who went the…
The North Face Ready to Suit Up American Freeskiers Competing in the Winter Games in Pyeongchang
As The North Face's uniform designs were fine-tuned, four athletes helped see things through — Devin Logan…
Athletic Companies Lean Toward Lifestyle Options to Fuel Sales
Just as American and European designers have taken inspiration from activewear brands — or jumped in…
Adidas Opens Largest Originals Store Globally in Chicago With Focus on Local Community
For the opening week, the store's Statement area will have offerings from the brand's collaborations with…
Prince Teams With DYNE’s Chris Bevans for First Lifestyle-Inspired Men’s Wear
The Authentic Brands Group-owned company is launching its first lifestyle collection for men through a…
Adidas Exec at Center of College Basketball Bribery Scheme
A longtime Adidas executive is facing multiple allegations of bribing young athletes and their families.
Ariana Grande Partners With Reebok for a Yearlong Deal
With more than 113 million Instagram followers, Ariana Grande will inevitably be giving some muscle to…
Caroline Wozniacki Talks U.S. Open, Maria Sharapova, Stella McCartney and Off-Hours Fashion
Heading into the U.S. Open as the number-five player, Caroline Wozniacki says everyone is tough and there to…
Zac Efron Teams With Columbia Sportswear’s Gert Boyle for Campaign
Zac Efron is 64 years younger than Gert Boyle, but the pair share a starring role in Columbia Sportswear's…
Citizen Watch Partners With Billie Jean King
The watch firm is celebrating its 25th year as the U.S. Open's official timekeeper.
Former Victoria’s Secret Executive Starts Foray Golf to Sell Direct to Consumers
To give the label a fashion edge, model Agnes Sokolowska was recently shot wearing Foray by Marcelo Krasilcic…
Extreme Times Call for Extreme Sports for Viewers, Wannabes and Daredevils Alike
Goat yoga, Flyboarding, ultra trail running, wing walking and drone jumping aren't the run-of-the-mill…