sports marketing
Nahmias Unveils New Formula 1 Collaboration
The L.A.-based menswear lifestyle brand is teaming with Formula 1 on a new collection.
Adidas and Audi Formula 1 Team Unveil Special Collection for the Miami Grand Prix
The limited-edition capsule combines 2000s football with Formula 1 style.
Adidas Teams Up With Audi Formula 1 Team for New Apparel Partnership
The multiyear deal will kick off in 2026, coinciding with Audi's official entry into the sport.
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The luxury lifestyle ocean travel brand of MSC Group announced the partnership ahead of the U.S. Open.
Monique Billings Talks WNBA Off-court Style, Love for Tyra Banks and More
The Valkyrie's player is part of the new shoppable Rakuten "Shop the Look" campaign program alongside…
Sue Bird and Meta Quest Take Over the NBA Store Ahead of the WNBA All-Star Weekend
The retired player chatted with WWD at the Fifth Avenue flagship about how the sport has become part of the…
Cherry Beagles Is Empowering Women in Sports With the 400 Club
The London-based women's culture collective at the intersection of fashion, brands and sports reveals the…
EXCLUSIVE: WNBA’s Golden State Valkyries Team Up With Rakuten for Tunnel Looks
The "Rakuten Arrivals" will celebrate the team players' personal sense of style and support their favorite…
Amiri Taps Boxer Saul ‘Canelo’ Alvarez as Ambassador
Nicknamed "The Face of Boxing," Alvarez was the first undisputed super middleweight champion of the world.
Mark Messier’s Game 7 Brand to Launch Apparel With Centric
The collection is tied to the sports film anthology series created by the hockey legend and entertainment…
Elite World Group Ventures Into Apparel With Freddy Linkup and Capsule Collection
The fashion talent management network is debuting a collection of branded apparel with Freddy, known for its…
A Makeover for Major League Soccer
D.C. United teams up with The Proper Label for luxury off-field wardrobe.
Good Culture Launches Sport Agency Good Sport, Leveraging Women’s Sports
According to a report from the Sports Innovation Lab, 82 percent of brands are planning on raising their…
What Black History and Dreams Have to Do With Off-White’s First Soccer Kit Designed for AC Milan
Off-White's CEO offered a first look at the drippy kit the brand and Puma developed for the storied Milanese…
Formula E Looks to Celebrities to Boost Its Visibility
Brooklyn Peltz Beckham, Vinnie Hacker and Sergio Agüero are set to be immersed in the world of Formula E to…