sports marketing
Zendaya Rides a Chair Lift, Races Downhill on a Toboggan in New On Ads
The actress is a brand partner for the buzzy Swiss running brand.
Iris Ventures, an Investor in Allyson Felix’s Brand, Wants to Empower Athletes With New Program
Iris Ventures is launching an educational giveback program called "Beyond the Finish Line," which is aimed at…
Dunning to Outfit LPGA Players in the Solheim Cup Tournament
The players will be wearing uniforms honoring the U.S. Armed Forces at the tournament Friday to Sunday in…
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How Do They Do It? Extreme Athletes Talk Pushing Their Limits and Setting Records
From Mount Everest climbs to hours-long ice baths, it's more than a sport for these adventure seekers.
Louis Vuitton Sails Into Barcelona for a High-tech America’s Cup
The elite sailing race boasts the fastest yachts, the latest filming technology, an e-series and "an element…
Fanatics Adds Former Nike Exec Trevor Edwards to Its Board
Edwards had been president of Nike from 2013 to 2018 when he resigned.
Eastern Mountain Sports Secures $5 Million Stalking Horse Bid
U.K. outdoor and sports gear retailer Mountain Warehouse is the stalking horse bidder for Eastern Mountain…
Lucchese to Become Official Bootmaker for Dallas Cowboys
The bootmaker has outfitted the team's cheerleaders for 13 years.
EXCLUSIVE: Madison Reed and Paige Bueckers Want to Inaugurate a New Kind of Beauty-athlete Partnership
Founder and UConn alum Amy Errett has recruited her alma mater's star women's basketball players to introduce…
Salehe Bembury Is Now Working With Puma Hoops
"I'm excited to leverage this collaboration as a catalyst to introduce an untold side of me and engage a new…
Selfridges Erects a Grecian Column Outside Its London Store as Part of Sportopia Campaign
The GorpGirls, a female collective that champions women in the outdoors, were the first to climb the 40-foot…
EXCLUSIVE: Jayson Tatum Named New Face of Coach Men’s Fragrance Line
The Boston Celtics star "perfectly embodies the new Coach for Men image," said Interparfums president and…
Fila’s New Line Leans Into Its Italian Heritage With an Inclusive Country Club Aesthetic
The company has been going through a transition to respond to consumer demands.
Tumi Signs Pro Golfers Nelly Korda, Ludvig Åberg as Ambassadors
The company has also been selected to create trophy cases for key tournaments on the PGA and LPGA Tours.
Team USA Gymnastics Leotards, Designed by GK Elite, Feature More Than 47,000 Swarovski Crystals
The collection draws inspiration from classic American patriotism and Old Hollywood glamour.