sports marketing
The NHL Signs New Hat and Apparel Merch Deal for All 32 Hockey Teams
New Era had worked with the league since the '90s, but only on select team product.
Longtime WNBA Partner Glossier Refurbishes New York’s Tompkins Square Park Basketball Court
The makeup brand, a partner of the WNBA since 2020, recruited artist Na Chainkua Reindorf to revamp the East…
EXCLUSIVE: Olympian Suni Lee — Whose Nails Are Oft Primped During Competition — Joins Forces With Kiss
The gold medalist will front Kiss' new Salon X-tend Starter Kit as she gears up for the 2024 Paris Games.
Nine High-performance Makeup, Hair and Skin Care Products Meant to Last Through the Sweatiest of Circumstances
From Serena Williams' athlete-oriented Wyn Beauty to the latest smudge-proof lip tint by Benefit — here, the…
Worst Golf Style Through the Years: From John Daly to Ian Poulter
Here, a look back at some of the wilder golf outfits the pros have worn over the years.
Taylor Fritz Is Courting Fashion Deals and Tennis Championships
This week the number-one U.S. male tennis player will take part in the Boss Open, otherwise known as the…
Hoka Opening First U.S. Flagship on Fifth Avenue in New York City
The 9,000-square-foot store offers footwear, apparel and community gathering spaces.
Olay Signs On as Official Facial Cleanser for U.S. Olympics Team, Taps Hopefuls Athing Mu and Sha’Carri Richardson
Olay has tapped five athletes, including 800-meter runner Athing Mu and gymnastics gold-medalist-turned…
North Sails Apparel’s New CEO Victor Duran Sees Brand Unfurling Sails — and Sales
In his first interview in the role, Victor Duran outlined the strategy for the brand, which aims to double or…
Golden Goose Recruits Keegan Palmer, Matteo Arnaldi and Arturo Coello as New Global Ambassadors
The skater, tennis player and padel athlete are joining Rune Glifberg and Cory Juneau in the luxury footwear…
The First Women’s Regatta in America’s Cup History Will Come With a Trophy Designed by an Archistar
Patricia Urquiola created the trophy presented by Puig in Barcelona.
WNBA’s Candace Parker Named President of Adidas Women’s Basketball
"Stepping into this new leadership role is a deeply personal next step in my journey with Adidas," said…
How Much Has the WNBA Draft’s Impacted Fashion Designers?
Three U.S.-based designers have described how the media frenzy around last week's draft has impacted business.
Ralph Lauren Olympic Ambassadors Talk Personal Style as Nike Controversy Continues
Athletes from a variety of sports seek to infuse their own individuality into their competition uniforms.
Bold Graphics Mark The North Face’s Olympic Climbing Uniforms
The company will create official kits for the U.S., Japan, South Korea and Austria.