sports marketing
Tom Brady, Eli Manning, Derek Jeter to Appear at First Fanatics Fan Festival in New York This Summer
Fanatics Fest NYC will be held at the Javits Center from Aug. 16 to 18.
Ahead of Boston Marathon and Amid Medals Controversy, Brands Gear Up
Runners in this year's Boston Marathon who complete the 26.2-mile course will receive medals carrying the…
Gabby Thomas on Stress and Success: How the Olympic Sprinter Is Prepping for Paris 2024
The New Balance athlete said she will be running until she doesn't want to anymore — and after Paris, L.A…
WWD Recommends
American Olympian Katie Ledecky Signs With Gap Inc.’s Athleta Brand
Friday's announcement on the partnership coincides with the first day of Women's History Month.
Tommy Hilfiger Partnership Sponsors F1 Academy Driver Nerea Martí
The PVH Corp.-owned company already has a connection to Formula 1's Lewis Hamilton and is sponsoring Nerea…
Tiger Woods Brings Cashmere to the Golf Course and New Looks From His Sun Day Red Clothing Brand at Genesis Invitational
Sun Day Red is Wood's new premium apparel and accessories brand.
Tyr Signs Crossfit Athlete Dani Speegle, Creates Special Shoe
This marks the first time the fitness brand has developed a shoe for a woman.
Carl Banks, Michael Strahan Team on Elevated Super Bowl Collection
The former Giants players will introduce special collectors' items tied to the big game.
Bad Birdie Signs PGA Tour Player Si Woo Kim and Others for 2024
The irreverent golf brand is also planning to work with high school, college and LPGA athletes.
Brookstone Taps NFL Star Christian McCaffrey to Be Face of the Brand
The tech-focused manufacturer and retailer is owned by Bluestar Alliance.
U.S. Polo Assn. Launches Digital Magazine
The official brand of the U.S. Polo Association aims to play up its authentic ties to the sport.
Moncler Opens First Grenoble Stand-alone Boutique in Saint Moritz
The mountain-inspired unit signals Moncler's push toward its high-performance division and link with the…
Wakeskater and BASE Jumper Brian Grubb Pulls Off Athletic Feat From a Dubai Skyscraper Wearing Prada
Needless to say, the death-defying feat was the first of its kind.
The Kooples Founders Launch Veynd, a Line of ‘Dark’ Activewear
Alex, Laurent and Raphael Elicha founded The Kooples in 2008 and sold the brand in 2019.
Under Armour Taps Richfresh for Special NCAA Women’s Tracksuits
The tailor has created looks for the Notre Dame and South Carolina basketball teams for the Oui Play Classic…