sports marketing
WNBA Players Kate Martin and Lexie Hull Join Athleta’s Power of She Collective
The collective brings together top athletes including Katie Ledecky and Simone Biles.
An Ilia Beauty Ski Suit? Halfdays Is Making It Happen
The female-founded skiwear brand has teamed up with Ilia for a limited-edition ski set commemorating its…
Perry Ellis to Partner With NHL for 4 Nations Face-Off Tournament
The company has also signed Florida Panthers forward Matthew Tkachuk as an ambassador.
Golden Goose Taps Four Tennis and Padel Champions as Brand Ambassadors
The Italian luxury footwear brand has named tennis stars Jasmine Paolini and Zizou Bergs and padel aces Marta…
Is Running the Latest Counterculture?
Brands big and small are rushing to tap into the growing running communities, but gaining their loyalty is a…
8 Indie Running and Sportswear Brands to Discover at Pitti Uomo
These niche brands are competing in a packed league with offerings rooted in performance, design and…
Mizuno Launches Site With BigCommerce
Mizuno enhances e-commerce capabilities while improving the online shopping experience.
Todd Snyder, Fanatics Create Premium NFL Collection
The line of collegiate-inspired, upscale merchandise will include coaches' jackets, hoodies and sweaters.
New Nike Book Spotlights Women’s Sportswear Through the Years
"Look Good, Feel Good, Play Good" explores women's relationships with warm-ups, jerseys, leggings, sports…
EXCLUSIVE: Golden State Valkyries Unveil Team Jersey for 2025 Inaugural WNBA Season
The newest team to join the WNBA unveils its 2025 inaugural season uniforms and is set to pick its season…
Rhone Names Bethany Evans Chief Marketing Officer
She was formerly with The North Face and Southwest Airlines.
Lululemon to Create Fan Apparel for the National Hockey League
The company is partnering with Fanatics, which will sell the collection online and in Lids stores.
Bernard Arnault’s Latest Sports Flex? Handing the America’s Cup to New Zealand at Barcelona Ceremony
The luxury titan and Louis Vuitton's Pietro Beccari attended the trophy ceremony on Saturday, capping off an…
Formula 1 and Puma Prepare for Las Vegas Grand Prix With Neon Energy Collection
The collection includes a special edition of the Trinity sneaker.
Louis Vuitton Enters America’s Cup Hall of Fame
The luxury giant, title sponsor of the elite sailing race, was awarded the prestigious Sir Richard Francis…