Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
sports marketing
Adidas Teams With Twitter and Intersport to Live-stream High School Girls’ Sports
Along with bolstering women's empowerment and the brand's digital reach, the live-streaming will no doubt…
Foot Locker Takes $3 Million Stake in Super Heroic
Foot Locker and Super Heroic's initiative will aim to encourage children to get active.
Nike Impresses With Solid Earnings Beat
Sales in North America, the company's largest market, rose during the quarter as Nike leverages its…
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New York City Marathoners’ Discarded Pre-Race Clothing to Benefit Goodwill
Goodwill Industries of Greater New York and Northern New Jersey collected more than 91,000 pounds of clothing…
Fila and Bandier Team up for Three Capsule Collections
The initial offering will include a $625 suede jacket.
Tennis Fashion Controversies Could Be ‘Good for the Game’
ESPN commentator Patrick McEnroe feels that tennis' entertainment factor has helped the sport grow its fan…
‘The Polo Life’ Airs Labor Day Weekend, Offers Inside View of the Sport
The show airs on the TVG Network as well as in networked hotels and resorts in Palm Beach.
The North Face Says, ‘Walls Are Meant for Climbing’
The North Face is also sponsoring Psicobloc, the 2018 Deep Water Solo Climbing Series, which starts this…
LeBron James’ $154 Million LA Lakers Decision Helps Drive Sales for Fanatics
Within three hours after making James-related merchandise available, Fanatics reported a Top-10 NBA day.
Bob Baffert’s Wife Jill Talks Justify, Jockey Mike Smith, Family Superstitions Before Belmont Stakes
Just to be on the safe side, Justify's trainer Bob Baffert, his wife Jill and son Bode have their own secret…
Olympic Skater Johnny Weir Calls Tonya Harding a ‘Villain,’ ABC Furthers Interest in the Feud With Two-Hour Special
Olympic skater Johnny Weir won't be seeing "I, Tonya," out of respect to his "dear friend" Nancy Kerrigan.
Virgil Abloh, Shayne Oliver, Ruddy Roye Help Equinox Teach Lessons in Social Movements
Fans of the feature film "The Post" may be partial to "The Truth Lipstick," an Ottenberg-designed lipstick…
Smith Optics Introduce Smart Ski Goggles Through Rental Program
Skiers can track their speed, weather conditions and distance to various ski lifts with the help of Smith's…
Juventus Looks to Japan, China, Australia to Build Licensed Product Sales With Help From IMG
After lining up IMG last year to broker licensing deals in Asia, Australia and New Zealand, the 120-year-old…
NBA Bespoke Designer Invests $440,000 to Offer 370 Kids in the Bronx Free Coats
Accustomed to suiting up NBA players for their off-court appearances, the New York designer has made a…