sports marketing
Nike’s Bike-Sharing Program With Portland Offers Limited-Edition Bikes
Nike signed a $10 million five-year deal with the city of Portland, Ore., to provide 1,000 bikes for a…
Reese Witherspoon Opens Draper James in Dallas, Talks HBO, Jessica Alba, Malcolm Mitchell and Fashion
Next month the entrepreneurial actress starts shooting "Home Again," a new film produced by Nancy Meyers that…
CFDA and Equinox Partner to Promote Health and Wellness
In an unprecedented partnership, the CFDA and Equinox have launched the CFDA Foundation and Equinox Coalition…
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Intel Teams With Tome, Prabal Gurung and Band of Outsiders for NYFW
As the official technology sponsor of NYFW, Intel has partnered with a host of designers to offer fans a…
Ryan Lochte Loses Sponsors Speedo, Ralph Lauren, Airweave After Incident in Rio
Lochte's sponsorship deals with the brands are over in the wake of his Olympic controversy.
World’s Greatest Athlete Ashton Eaton Ready for His Next Challenge
The Olympian has won the decathlon in back-to-back Summer Olympics and his wife Brianne Theisen-Eaton won…
Simone Biles on ‘Dancing With the Stars,’ Michelle Obama, Final Five’s Belize Vacation
Going into the Olympics with an estimated $2 million in endorsement deals, Simone Biles is set to rack up…
Ryan Lochte Keeps Sponsors for Now as Inquiry Continues
Twelve-time Olympic medalist Lochte is under fire for a late-night altercation in Rio de Janeiro, but…
Gisele Bündchen, Adriana Lima, Lenny Niemeyer Do Their Part for the Rio Olympics
Adriana Lima was one of 12,000 people who helped to carry the Olympic torch from Greece to Brazil.
Life is Good Partners With Colleges to Introduce Cobranded T-Shirts
Life is Good is on track to have 15 collegiate licensing deals this summer, and the company will add licensed…
Wheels Up Launching E-commerce, Partners With Barneys New York
Nearing its third-year anniversary, Wheels Up will give its 2,500 members more fashion options.
Wearable Experiments Founder Links With Adobe, Euro 2016, Cannes Lions
With a new strategic partner, Wearable Experiments is in the midst of a European tour to bolster the Brooklyn…
The Outdoor Sports Market Is Now Worth $18 Billion
General sporting goods chains are hurting, but the outdoor channel is continues to climb higher and is now an…
Nike Still Sponsoring Sharapova Despite Her Two-Year Suspension by the ITF
The International Tennis Federation has suspended Maria Sharapova for two years, but Nike will maintain its…
New Balance, Brooks Celebrate Global Running Day with Groups Runs, Special Events
With a base of 44.5 million runners to draw from, New Balance and Brooks held a bevy of events to try to…