sports marketing
Under Armour Cuts Outlook as Sports Authority Declares Bankruptcy
Under Armour cut its outlook as it adjusts to the liquidation plan for Sports Authority.
Marika Sponsoring Yoga Day at Dodger Stadium on June 5
In honor of Yoga Day on June 5, Marika will host an on-the-field yoga class after the Dodgers play the…
‘Outlander’ Actor Sam Heughan Partners With Bear Strength Clothing for My Peak Challenge
Bear Strength Clothing Co. and "Outlander" actor Sam Heughan are joining forces for next month's My Peak…
WWD Recommends
Boston Retailers Gear Up for 120th Running of the Boston Marathon
Boston Marathon-related events are expected to lead to a $188.8 million boost to the area's economy.
Levi’s Plays Ball With MLB Collection
The sportswear line is for Major League Baseball (MLB) fans, which includes styles for men and women.
Draymond Green on Dressing for the NBA at Barneys Opening in San Francisco
At the Barneys men's store opening in San Francisco, the Golden State Warriors player talks about style off…
Fila Supports Exit of Indian Wells Tennis Tournament’s Raymond Moore After Making Sexist Remarks
Fila, a sponsor of the Indian Wells tennis tournament, is ready to welcome a new ceo, following Raymond…
Former ‘Dancing With the Stars’ Winner Meryl Davis Partners With Stable 26
Olympic ice dancer and "Dancing With the Stars" champion Meryl Davis is joining forces with Stable 26.
Manchester United Signs Partnership With Columbia Sportswear
Manchester United and Columbia Sportswear have signed a partnership deal for a dual-branded collection.
ESPN Radio to Launch First Sports Show With Three Women Commentators
Sarah Spain, Jane McManus and Kate Fagan will host ESPN Radio's new show "The Trifecta," geared toward female…
Sincerely Jules Blogger Teams With Reebok Classic x Face Stockholm
Reebok Classic x FACE Stockholm have called upon fashion blogger By Jules to show off its new spring…
New Balance Launches Digital Sport at CES Show
The $3.3 billion athletic brand aims to cater to more runners with a new Digital Sport division.
Guideboat Co. Secures $4.5 Million, Plans More Stores, May Partner With Wheels Up
Two years into its business, Guideboat Company has secured $4.5 million in first-round financing and founder…
UFC MMA Fighter Conor McGregor on Fighting and Fame
UFC Featherweight champion Conor McGregor gears up for showdown with Jose Aldo at the MGM Grand Garden Arena…
NBC’s Hill, Norma Kamali, Equinox’s O’Hagan and BaubleBar’s Yacobovsky Discuss Empowerment
Women's empowerment and ath-leisure trend were among the topics of discussion at Wednesday's Dress for…