More From Cathrin Schaer
Zalando to Lean Into AI as Q1 Profits Fall
The first quarter saw rising revenues at the online fashion giant while profits faltered.
All Part of the Plan: Hugo Boss Executives Explain Negative Q1 Results
Sales at the German menswear specialist sank 6 percent in the first quarter. But that was due to the…
Doing Away With Discounting: Puma’s Inventory Management Pays off in Q1
Inventory takebacks and liquidation sales saw the German sportswear brand perform better than expected in the…
A Better-Than-Expected Q1 for Adidas, No Impact From Middle East Conflict Yet
The German sportswear brand saw 14 percent sales growth but remained cautious due to soaring oil prices and…
Beckham Does Berlin: Exclusive In-Store Appearances to Launch Third Edition of Boss Collab
To celebrate the third edition of the Boss by Beckham collaboration, the German menswear specialist flew the…
Zalando Notches 23% Growth in Q4, Boosted by Acquisition
The German online retailing giant saw double-digit growth for all of 2025.
After Rewarding 2025, Zalando Plans for Even More Profit Using AI
AI is now responsible for 90 percent of the German online giant's marketing content, for speeding up software…
Hugo Boss Finishes 2025 With Positive Q4, Predicts Grim 2026
The German menswear specialist saw sales growth of 7 percent in the last quarter but forecast a fall of mid…
Hugo Boss’ New Strategy Brings Q4 Dividends
Despite sales and profit increases at the end of 2025, the German menswear specialist was sticking with grim…
Adidas Notches Double-Digit Growth, Forecasts Slower Sales This Year
The German sportswear giant saw sales grow 11 percent in the last quarter of 2025.
Adidas Shares Slide on Cautious Forecast Despite Record-breaking 2025
After double-digit sales growth during 2025, Adidas executives insisted on a more circumspect outlook for the…
Puma Sales Fall 20% in Q4, Decline to Continue This Year
The German sportswear company had previously announced that it was unlikely to return to growth and profit…
As 2025 Sales and Profits Plunge in Puma’s ‘Reset,’ Executives Emphasize the Future
The German sportswear company recorded the company's worst loss ever in absolute terms, even as it firmed up…
Germany’s Achtung Magazine Joins Fashion Film Trend
On the weekend, Achtung, one of Germany's longest-running indie fashion magazines, is presenting two short…
Hugo Boss Reveals New Strategy Alongside Painful Forecast for 2026
It's about "better before bigger," executives at the German menswear specialist explained, sending shares…