Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
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sports marketing
Puma Signs Golfer Ben James to NIL Deal
The University of Virginia player is participating in the Travelers Championship tournament this week.
Longtime Puma Exec Adam Petrick Is Exiting as Company Moves Marketing Group to Germany
Puma is reorganizing its marketing division.
Fanatics Acquires Latin American Sports Wholesaler Fexpro
The management team will remain intact and the company will be folded into the Fanatics Commerce division.
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Puma to Be Official Apparel and Footwear Sponsor of San Francisco Marathon
The sports brand will create a special sneaker and apparel collection for next year's race.
Legends Activewear to Launch Children’s Line
The collection was created in partnership with former NBA player Steve Nash.
Pier Luigi Loro Piana on Sailing, Competition, Music
The Loro Piana scion was competing with his brand new My Song 5 super yacht in the Tre Golfi Sailing Week.
Bad Birdie to Drop First Comprehensive Women’s Golf Collection
The irreverent brand has been making its mark in the men's space since its launch six years ago.
Tracksmith Opens First Permanent Store in New York
The 1,500-square-foot space is located on Wythe Avenue in Williamsburg, Brooklyn.
McLaren and Mitchell & Ness Partner on Formula 1 Collections
The lines will be targeted to the Miami, Monaco and Las Vegas Grand Prix races.
Fanatics Expands Deal With WWE to Include On-site for Events
The wrestling group hosts more than 300 events annually around the world
Greatness Wins Signs Its First Student Athlete Ambassador
The brand created by Untuckit founder Chris Riccobono and Yankee shortstop Derek Jeter has teamed up with…
Dick’s to Be Retail Sponsor of Boston Marathon
The multiyear deal includes all races organized by the Boston Athletic Association.
Goodr Becomes Official Sunglass Partner of Carvana Pickleball
The irreverant eyewear brand has created a special polarized model for professional and amateur players of…
Salt Life Clothing Co. Cofounder Sentenced for Killing of Teenage Girlfriend
The father of four was 54 and married at the time of the incident.
The Armory Rebranded as the Nike Track & Field Center
The famed indoor track is home to the Millrose Games and is located in New York's Washington Heights…