sports marketing
Fred Couples Rejoins Ashworth Golf as Ambassador
The professional golfer wore the brand when he won the Masters tournament in 1992.
Mackage Launches NBA Experience in Collaboration With Brooklyn Nets and Barclays Center
The interactive installations are designed by Crosby Studios.
American Giant Creates Pickleball Collection
The line of American-made basics will be sold on the brand's website.
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Southern Tide Signs Golfer Kevin Roy as Ambassador
The PGA Tour rookie will wear the brand's Skipjack polo on and off the course.
Timex and UFC Team Up on Debut Collection
The Connecticut watchmaker has become the first official timekeeper for the MMA company.
Several Athletic Brands Remain Silent Following High Levels of BPA, Others Investigate Claims
Legal notices were sent to 14 companies on Oct. 14 by the nonprofit consumer advocacy group Center for…
Jets Partnering With Charles Tyrwhitt to Promote U.S. Football in the U.K.
The deal is part of the NFL's International Home Marketing Area initiative.
Fanatics Taps Jeff Staple for Updated NFL Capsule
The storied streetwear designer has created street-ready looks for all 32 professional teams.
Scuderia Ferrari’s Charles Leclerc, Carlos Sainz Get Ready for Monza GP
Hundreds of "Tifosi" gathered outside the Ferrari store in Milan, where the drivers unveiled a special…
Arthur Ashe Collection to Launch in Runup to U.S. Open
The line is being created by Rowing Blazers' Jack Carlson in partnership with the athlete's estate.
Shinola Debuts First Sailing Watch
The watch is inspired by the Mackinac Race, an annual race from Detroit to Mackinac Island.
Sportswear Label Actively Black Signs Deja Kelly in NIL Deal
The UNC Chapel Hill player adds Actively Black to her growing list of NIL deals that include Forever 21 and…
Lululemon Taps Runner and Transgender Rights Advocate Nikki Hiltz as New Ambassador
The professional middle-distance runner came out as transgender and nonbinary last year.
Puma, Tracksmith and Malcolm Gladwell Create Podcast About 1968 Olympic Protest
The upcoming podcast will examine how to protest among other issues.
Uninterrupted and Angel City FC to Launch First Capsule
The apparel capsule designed by artist Elena Gumeniuk kicks off the female-owned and -led football club's…