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Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Puma Sales Flat in Q1 as Operating Profit Tumbles
The German sportswear brand saw a 0.1 percent sales lift between January and March, while operating profit…
Despite Q1 Sales Slip, Puma, Seeking Stability, Confirms Guidance
Facing a challenging economic environment, chaotic U.S. tariffs and three months without a chief executive…
Every Celebrity Spotted During the 2025 F1 Miami Grand Prix Weekend: Rosé, Timothée Chalamet, Lisa, Simone Ashley and More
Lauryn Hill, Victor Cruz, Nina Dobrev, Sophia Bush, Joe Burrow, Kevin and Kate Love, Becky G, Alexandra Saint…
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Puma is now making nine out of 10 products with recycled or certified materials, all part of its Vision 2030…
Puma Reaches Sustainability Milestone One Year Earlier Than Planned
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Tyrese Haliburton Debuted an Exclusive Puma Sneaker That’s Actually Being Released
The two-time NBA All-Star gets a 'Pinstripes' PE for the Pacers' playoff run.
Puma’s Newest Super Shoe Can Purportedly Shave Minutes Off of Your Marathon Time
A UMass Amherst study found that the Puma Fast-R Nitro Elite 3 can improve your time by more than four…
Foot Locker Taps Flau’jae Johnson and Puma for ‘Stay in Rotation’ Campaign Aimed at Gen Z Consumers
The women's college basketball star wore three statement Puma sneakers in the campaign: Speedcat, Speedcat…
Shuffle Board: Mytheresa Tweaks Leadership Team, Fair Trade Finds CEO
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Puma Promotes Tara McRae to President of North America, the First Woman to Hold the Title
McRae succeeds 20-year Puma veteran Bob Philion, who is leaving to pursue other opportunities.
Puma Promotes Tara McRae to President of North America — She’s the First Woman in Company History to Hold the Title
McRae is succeeding 20-year Puma veteran Bob Philion, who is leaving to pursue opportunities outside of Puma.
Puma CEO Arne Freundt Is Out as Company Cites ‘Differing Views on Strategy Execution,’ Adidas Alum Takes His Place
Freundt will be replaced by Arthur Hoeld, who will take on the role as chairman and CEO on July 1.
Breanna Stewart and Puma Release Her Fourth Signature Sneaker, the Stewie 4 Prism
The sneakers will sell for $120.