Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Puma’s Archive-inspired H-Street Sneaker Is Officially Coming in Three Colorways
The shoe is inspired by the late '90s-era Harambee silhouette.
KidSuper Kicks Off Art-Centric Puma Collection of Soccer Kits
The collection titled "Freshly Painted," is for the upcoming FIFA Club World Cup championship, held this…
The Fashion Faceoff for the NBA Finals
Star players Shai Gilgeous-Alexander and Tyrese Haliburton are competing in the NBA Finals as well as…
Here’s Your First Look at Tyrese Haliburton’s Puma Sneaker Designed by Salehe Bembury
Haliburton will debut his signature sneaker in Game 1 of the NBA Finals.
Amelia Gray Hamlin Stars in New Puma Mostro Campaign Highlighting Upcoming ‘Pelé Yellow’ Colorway
The style is set to release on Thursday.
A$AP Rocky x Puma Unleash ‘Caged Monster’ Sneakers in New Motorsports-inspired Capsule Collection
The Mostro Gabbia Light features a removable cage.
Puma and Louis Gabriel Nouchi Reveal Second Part of Mostro Mule Collection, Introducing New Colorways
The collection is set for release on Saturday.
‘Foot Health Is Taking a Back Seat to Fashion’: The Real Cost of the Flat Sneaker Trend’s Impact on Your Feet
Zach Thomas, aka "Foot Doctor Zach," warns of the troubles of thin soles in the Adidas Taekwondo, Puma…
Dua Lipa Channels the Racetrack in Puma Speedcat Sneakers with a Wild Coperni Top at F1 Monaco Grand Prix
The singer made a vibrant arrival for the sport.
Puma’s Pride Collection Celebrates the ‘Spirit of Football and Nostalgia of Y2K’ With Colorful, Inclusive Designs
The collection features gender-neutral designs.
Shuffle Board: Nike’s Latest Leadership Realignment, Green-ish Founder to Direct CCI
The athletic giant shared a slew of senior leadership changes while Liz Hershfield joins Cotton Council…
Blackpink’s Rosé Illuminates in Vibrant Green Puma H-Street Sneaker at Launch Event in Seoul
She wore the sneaker in the lime green colorway.
Puma Previews H-Street Low-Profile Sneaker in Seoul Ahead of June Release
The sneaker will launch globally on June 28 in three colorways.
Puma Is Introducing a New Premium Take on Its Trendy Speedcat Sneaker
The Puma Speedcat Plus is coming in June.