Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
LaMelo Ball’s Fifth Puma Sneaker May Be His Wildest Yet
The Puma MB.05 will launch later this month in a pink World Tour colorway.
Shuffle Board: Gap Taps Nike Exec as Athleta CEO, Puma Names Adidas Vet
Nike's Maggie Gauger becomes Athleta's CEO while 23-year-Adidas exec Andreas Hubert joins Puma's management…
Puma Poaches Adidas Veteran Andreas Hubert For Chief Operating Officer Role
Hubert joins Puma after 20 years at Adidas.
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The field on top of his Williamsburg headquarters was funded by Puma, Hublot and Jameson.
Rosé Races Into Summer With Puma’s Latest Speedcat Sneaker in a Fresh Colorway
The sneaker will be available on Thursday.
Here’s Every WNBA Player Who’s Ever Had — or Will Soon Have — a Signature Sneaker: Dawn Staley, Sabrina Ionescu, A’ja Wilson + More
A complete history of the league's signature sneakers from Sheryl Swoopes to A'ja Wilson.
Balenciaga’s Destroyed Shoe Evolution: How Demna Made Distressed Sneakers a Luxury Item
Demna's final collections made the distressed sneaker a luxury provocation.
JJJJound Gives the Puma Mostro a Quiet Luxury Look in Suede
The JJJJound x Puma Mostro will release soon with options for navy or brown.
Rihanna Releases Fenty x Puma Collection Inspired by New ‘Smurfs’ Movie
The collection is available now.
KidSuper Spring 2026: Shoot for the Moon
Models emerged from a lifesize children's book in Colm Dillane's ode to dreaming big.
A$AP Rocky Debuted New Puma Sneaker Collaborations in Paris With Support From Rihanna
Part of the rapper-designer's second AWGE fashion show titled "Obligatory Fashion."
EXCLUSIVE: Nahmias Gives First Look at New Puma Collab
The collection features three Puma Suede sneakers that will drop in early 2026.