Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
How NBA 2K26 Made Its Sneakers Better Than Ever: ‘Authenticity Is Always Top Priority’
This year's game features more footwear brands than any previous installment.
EXCLUSIVE: Designer Danielle Guizio and Puma Reunite for ‘90s-inspired Capsule Collection
The collection launches Saturday.
A$AP Rocky Is Bringing Animal Prints to His Puma Sneakers
The Inhale, Mostro Gabbia and Mostro OG are treated to leopard or snake print.
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Coming with the official announcement on the sneaker's release.
Blackpink’s Rosé Stops by Shanghai Before VMAs for Puma
The K-pop star traveled to China to celebrate the global launch of her first collaborative collection with…
NBA 2K26 Comes Out This Weekend — Here Are All the Sneakers in This Year’s Game
More footwear brands are included this year than in any previous NBA 2K game.
Lola Tung Gives Her Stamp of Approval to the Sneakerina Style With Satin Vivaia Shoes
The brand offers several sneakerinas — Tung opted for the Cristina style.
New Era Is the New Official Teamwear Partner of Williams Racing
The British team replaces its apparel partner Puma with the American lifestyle sports brand for the 2026…
Puma Shares Soar on News That Pinault Family’s Artémis Could Sell Stake
The French firm holds a 29 percent stake in Puma.
Puma Shares Soar on News That Pinault Family’s Artémis Could Sell Stake
The French firm holds a 29 percent stake in Puma.
Shuffle Board: Metsä Names Biz Dev Director, Puma Taps VF Alum as Basketball VP
Anna-Kaisa Huttunen joins Metsä Spring as director of business development while Archie McEachern joins Puma…
Rihanna’s Maternity Sneaker Game Gets a Pink Puma Speedcat Update
The sneakers retail for $100.
Puma and Rave Review Unveil Lacy H-Street and Speedcat Ballet Styles at Copenhagen Fashion Week
The two previously collaborated for Rave Review's spring 2025 show.
Puma Taps Nike and Timberland Alum Archie McEachern as VP of Basketball
He replaces Max Staiger, who left the company earlier this year.