Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
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New chief executive officer Arthur Hoeld said the German activewear firm likely won't return to healthy…
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The studio will complement Puma's existing global and regional product teams located in Somerville, Mass.
Puma’s Speedcat Sneaker Is Getting a Premium Upgrade From JJJJound
The low-profile look gets a luxe Italian leather makeover.
The King Is Back: Jil Sander Reissues Iconic Sneakers With Puma
The co-branded style was first introduced in 1998, in a pioneering collaboration that helped pave the way for…
Shuffle Board: Capri Supply Chain Lead Pivots to PVH, Puma Nabs HR Head
Patricia Gabriel leaves Capri for PVH as chief supply chain officer and global head of operations while…
Salehe Bembury Just Dropped His Second New Puma Sneaker in a Week
The Puma Velum 1 comes in two colorways just after the launch of the Hali 1.
Puma’s Latest Shoe With Louis Gabriel Nouchi Turns the Mostro Into a Sock
The shoe is an evolution of Puma's original hybrid silhouette from 1999.
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Anne-Laure Descours, former chief sourcing officer at Puma, is joining the Swiss DNA-marking traceability…
Puma Shares Seesaw on Authentic Brands Group Takeover Speculation
Deutsche Bank analysts said in a note on Thursday that Authentic "does look to be a credible party" to…
Puma Shares Seesaw on Authentic Brands Group Takeover Speculation
Deutsche Bank analysts said in a note on Thursday that Authentic "does look to be a credible party" to…