Rihanna wants fans to hit movie theaters in style and on theme this summer. The singer has entered “The Smurfs” world with a new Fenty x Puma collection, which includes her Puma Avanti sneaker design in a new colorway.
The collection, which includes the sneakers and apparel, is inspired by the upcoming “Smurfs” film, in which Rihanna stars as Smurfette. Channeling the Smurf all-blue aesthetic, the collection is designed for adults and kids, includes knits showcasing the Smurf Village, an allover print of the Smurfs on their Parisian adventure, and multiple custom collaboration logos.
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The apparel includes playful blue polka-dot stitched sweats, cozy oversize knits featuring Smurfette’s mushroom home, matching sweat suits, and more.
The collaboration includes a fresh take on Rihanna’s popular Avanti silhouette. It comes in a new denim colorway, which Puma describes as “Slate Sky.” The shoes are available in both adult and kids’ sizes, so the entire family can enjoy.
The shoes feature a rounded toe design, a denim upper, navy blue laces with a fold-over tongue design and a rubber outsole. There’s also a transparent outsole with mushroom print underneath, a mushroom print Puma logo on the heel. The sneaker includes a custom Smurfette charm, all wrapped in a special Fenty x Puma x Smurfs shoebox.
The shoes retail for $120 for men’s and women’s sizes, $75 for little kids’ sizes, and $65 for toddlers.
The new Fenty x Puma collection is available worldwide at puma.com, Puma flagships, and select global retailers. The “Smurfs” movie will be in theaters on July 18.