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Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Puma Set to Open Oxford Street Flagship Store in London
The store is set to open later this year during the company's fourth quarter.
Puma and Concepts Unveil ‘Dual Identities’ Women’s Collection Featuring New Mostro Fey Silhouette
Two options are featured in the collection.
Meet Puma’s Latest Recycled Polyester Partner
Re&Up and Puma will scale a circular solution converting textile waste into recycled polyester chips and…
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Puma Is Doubling Down on Marketing: Inside the Brand’s ‘Go Wild’ Campaign
The German athletic giant revealed it will spend 40 percent more on advertising compared to 2024.
Puma Is Doubling Down on Marketing: Inside Its ‘Go Wild’ Campaign
The brand is focusing on the sport of running for its new advertising initiative.
A$AP Rocky Is Bringing Back Puma Tech From the ’90s for His Next Sneaker Collaboration
Another new take on the Mostro features the Disc System.
Puma and Danish Running Brand Saysky Just Released Chic Gear for Almost Every Type of Run
Including Puma's Deviate Nitro 3 and Deviate Elite Nitro 3.
Puma Reports 4% Rise in Sales, Lowers Profit Outlook for 2025
The German sportswear brand expects growth this year to be in the low- to mid-single digits amid ongoing…
Rihanna Transforms Athleisure With Sheer Twists in Neon Bikini and Jersey Coat for Fenty x Puma Release Party in Barbados
The new Fenty x Puma collaboration drops Thursday.
Puma Shares Tumble on Profit Warning for 2025, Despite Growth in 2024
The German sportswear brand reported 4 percent growth in 2024 after a sluggish year. But those numbers were…
Puma and Formula 1 Launch 75th Anniversary Collection Celebrating Racing Heritage
The special collection celebrating the milestone features apparel and sneaker models with motorsports details.
Puma and Formula 1 Launch 75th Anniversary Collection Celebrating Racing Heritage
The special collection celebrating the milestone features apparel and sneaker models with motorsports details.
Balenciaga Strips Down Puma’s Speedcat Sneakers in New Collab
Balenciaga noted that an extended range of collaborative styles will be unveiled in late 2025.
Puma, LaQuan Smith Back for Second Round With New Collection
Their collection draws inspiration from boxing-ring glamour.