Every year, the Miami Grand Prix weekend is a convergence of high-speed racing, arts, culture, dining, celebrity sightings — and, of course, fashion brands boasting a slew of activations in the paddock, in the Miami Design District and across the city.
Here, a selection of the major fashion brands getting in on the Formula 1 action.
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Adidas
Image Credit: Courtesy of Adias x Mercedes AMG Petronas As the newly appointed sponsor of Mercedes-AMG Petronas, Adidas has unveiled its new summer collection with the racing team, the first race-specific collaboration between Mercedes and Adidas.
To celebrate the apparel collaboration, Mercedes-AMG Petronas is hosting a team pop-up on South Beach, while Adidas will be doing a series of Mercedes-AMG Petronas team takeovers across all of its central Miami stores.
For the new collection timed for the Miami race, Adidas designers took inspiration from the Miami mangrove tree — native to the region — to create an allover black graphic of the leaf.
New items for the drop include driver’s jerseys with the black mangrove graphic contrasted by an off-white, burgundy and coral background with the signature three white stripes. And for a merging of both sports performance and glamour, a dedicated fan range features loungewear, a jacket, T-shirts, Adilettes slides, shorts, accessories and more.
The Adidas x Mercedes-AMG Petronas F1 summer collection is available on the Adidas website, at the Mercedes-AMG Petronas team pop-up at 700 Lincoln Road and in central Adidas Miami locations including, 846 Lincoln Road.
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Alo Yoga
Image Credit: Courtesy of Alo Yoga After making a successful debut last year with its pop-up, Alo Yoga is returning bigger than before with a dedicated physical space for its immersive wellness-inspired retreat at the exclusive Paddock Club.
The Alo Pit Stop pop-up inside the Miami International Autodrome blends movement, mindfulness and recovery for attendees to visit throughout the high-octane weekend as a space to recharge and rejuvenate.
The athleisure brand will be offering guests exclusive products of fan-favorite accessories such as hair ties, lip balm and popular Throwback socks; a wellness supplement giveaway with Alo’s sunscreen, magnesium reset spray and vitamin C and immunity gels, and an Alo Moves Set Up with an infrared mediation booth playing Alo Moves guided mediation sessions.
Other on-site Alo partners and activations at the pop-up will include an on-site Alo trainer, 3-minute Cryo sessions, Therabody’s Theraguns and LED face masks, IVs and vitamin shots and a custom revive and recover matcha and coffee bar by Pura Vida. The brand’s Miami Design District store is also hosting a special edition of its Alo Runner Club on Saturday.
The Alo Pit Stop pop-up inside the Miami International Autodrome Paddock Club is from Friday to Sunday. Alo Yoga is located at 101 NE 40th Street.
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David Yurman
Image Credit: Courtesy of David Yurman David Yurman has opened its newest Miami flagship in the heart of the Design District.
The interior design by Italian architect Andrea Tognon and consulting creative director Bernadette Blanc draws inspiration from the precious metals and stone from the Yurman family’s private collection.
Moreover, the brand pays homage to its heritage throughout the space by featuring its iconic cable design, stone finishes that resemble its precious stones and a wall of vertical granite that curves like a David Yurman necklace.
On the second floor is a private salon of men’s, women’s and high jewelry collections featured alongside Yurman’s private artwork and objects. Exclusive styles for the new boutique include vibrant and semiprecious stones in pinks, neon greens, cobalt blues and fiery oranges, inspired by the city’s magnetic atmosphere, landscapes and tropical sunsets.
David Yurman’s new Miami flagship is located at 78 NE 39th Street.
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Kith
Image Credit: Courtesy of Kith Kith is partnering with acclaimed high-performance, luxury powerboat company, Cigarette Racing on a trio of luxury boats and a summer 2025 capsule collection.
The three vessels — the 515, 42’ X and 47’ Auroris — are a reimagining of luxury boats, featuring custom paint and upholstery while maintaining the renowned sleek yet powerful open-water racing boats that Cigarette is known for.
Alongside the boats, Kith and Cigarette Racing designed a capsule collection of classic pieces featuring custom artwork with each clothing piece tying back to the designs of the three boats.
The Kith x Cigarette Racing collection is available at both Kith Miami locations at 1931 Collins Avenue and 69 NE 41st Street.
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Levi’s
Image Credit: Courtesy of Levi's At Levi’s Aventura location, the denim brand is creating a flagship experience for both Grand Prix attendees and Miami locals.
The brand is partnering with artist Alex Yanes, a Miami-based 3D sculptor and painter. Yanes will be on-site creating live, exclusive race-inspired customization throughout the race weekend. Levi’s will have extensions of its activation at its Brickell and Dadeland stores, as well.
Levi’s Aventura store is located at 19501 Biscayne Boulevard, Suite 1599.
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PacSun
Image Credit: Courtesy of PacSun x Formula 1 For its third Formula 1 Miami Grand Prix drop, PacSun returns with a collection that embodies summertime in the Magic City. The capsule takes inspiration from the city’s sunset colorways and pink hues for its newest collaboration with the motorsport.
New womenswear silhouettes include contouring nylon-spandex mini shorts, sporty fitted jerseys and graphic printed imagery from the Miami skyline for skimmer and boyfriend-cut T-shirts. Menswear continues to feature allover prints for its classic jerseys and shorts.
The Formula 1 Miami Grand Prix collection is available exclusively at PacSun, online and in-stores.
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Puma
Image Credit: Courtesy of Puma With Puma’s decades-long history with motorsports, the brand is celebrating with new product launches and its presence on track as a sponsor of Formula 1, Scuderia Ferrari HP, Atlassian Williams Racing, Aston Martin Aramco, Stake Kick Sauber and F1 Academy.
To showcase the brand’s past and present partnership with Formula 1, Puma is launching three new Scuderia Ferrari collections and a Miami race collection. Tied to the Miami Grand Prix, Puma is unveiling its F1 Race Pack taken from retro Miami for its graphic T-shirts and colorways inspired by the city’s neon colors.
Another collection is the Puma for Scuderia Ferrari Miami Sketches line, including the Scuderia Ferrari Speedcat Miami sneakers that takes inspiration from the racetrack’s need for speed and the brand’s history with the sport. And in celebration of the 20th anniversary of its partnership with Scuderia Ferrari HP, Puma has created the Scuderia Ferrari 2025 Replica Collection.
For the first White Puma for Scuderia Ferrari HP Miami Limited Edition collection, the brand is dropping an exclusive release that draws inspiration from the one-off Miami Grand Prix Ferrari race car livery and pays homage to classic soccer kits to blend heritage with innovation.
On Saturday from 1 to 6 p.m., Shoe Palace in South Beach is hosting a “Motorsport Customization Studio” alongside Puma — featuring an exclusive race suit installation by a local artist, motorsports-themed art, customizable merchandise and a free screen-printed tote or T-shirt with Puma purchase.
The White Puma for Scuderia Ferrari HP Miami collection is exclusively available on Puma’s website, mobile app, select Ferrari stores and its website. Shoe Palace is located at 740 Collins Avenue.
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Louis Vuitton
Image Credit: Courtesy of Louis Vuitton As is now customary, the winner of the sixth leg of the 2025 championship will receive the trophy in a bespoke Louis Vuitton trunk. The trunk is covered in the French brand’s famous Monogram design and bears a hand-painted “V” on the front, in a nod to the shared initial for “Vuitton” and victory.
Reflecting Miami’s Art Deco heritage and tropical vibe, fuchsia and turquoise accent lines complete the black-and-white design reminiscent of a finish flag — and the Vuitton Damier motif, of course.
All the trunks — 24 in total for the 2025 season — are made in Vuitton’s historic atelier in Asnières, a northern suburb of Paris. That’s where the founder’s son, Georges, anticipating the rise of cars, developed automotive trunks that were covered in a durable canvas material he dubbed “Vuittonite” in 1897.
Vuitton is no stranger to creating bespoke carriers for winning cargo. Last year, it created trunks to contain and protect the torches and medals for the 2024 Paris Olympic and Paralympic Games.
And for the past four years, the Monaco Grand Prix’s gong was also presented in its own bespoke version of a Vuitton trunk.
Over the decades, the French brand has partnered with major sporting events, including the FIFA and Rugby World Cups; the Roland Garros, Davis Cup and Australian Open tennis tournaments, and even the e-sports League of Legends.
Meanwhile, Vuitton will be writ large on trackside signage, thanks to a graphic, dynamic take on its logo.
The French luxury brand has been prominently involved in Formula 1 since January, as part of its parent LVMH Moët Hennessy Louis Vuitton’s role as global luxury partner of the motorsport’s championship for the next 10 years.
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Webster x Roberto Cavalli
Image Credit: Courtesy of The Webster x Roberto Cavalli In an exclusive collaboration, Roberto Cavalli and The Webster have partnered for a limited-edition capsule collection and to unveil its new print Ray of Pink.
The Ray of Pink print pays homage to Miami’s energy and glamour and reimagines the Ray of Gold print first used for Roberto Cavalli’s spring 2007 collection.
Fausto Puglisi, creative director of Roberto Cavalli, took inspiration from the iconic design — originally based on a sunbeam bouncing off the founding designer Roberto Cavalli’s Art Deco lighter. The original print has become a signature code of the collections.
As a tribute to the city’s allure and with a new colorway that summons Miami’s spirit, the capsule collection consists of 16 curated pieces with 12 items in the new Ray of Pink print, ranging from swimsuits, pants, T-shirts and shirts to dresses and sarongs. The other four items are white pieces of pants, dresses and a skirt to contrast with the graphic print.
The limited-edition collection is available at The Webster’s boutique at 1220 Collins Avenue and at Roberto Cavalli’s boutique at 9700 Collins Avenue at the Bal Harbor Shops and on their websites.