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Formula 1

Formula 1 Champagne Sponsor Moët & Chandon Activates in Miami

The LVMH Moët Hennessy Louis Vuitton-owned Champagne brand has a slew of activations in and around Miami for…

Formula 1’s Fashion Fever at the 2026 Miami Grand Prix Weekend

A look at the presence for major brands at the Miami race weekend.  

Nahmias Unveils New Formula 1 Collaboration

The L.A.-based menswear lifestyle brand is teaming with Formula 1 on a new collection.

EXCLUSIVE: Frame Teams Up With Alexandra Leclerc

Frame's newest collaboration with Alexandra Leclerc channels chic European summer dressing through its…

EXCLUSIVE: New Era Drops New Atlassian Williams Formula 1 Team Miami Collection

New Era and Atlassian Williams Formula 1 team have unveiled their first race limited-edition collection for…

Tommy Hilfiger Comes Out With Limited-edition F1 Miami Capsule

For the upcoming Grand Prix on May 1-3, the designer created special Miami-themed fangear.

Adidas and Audi Formula 1 Team Unveil Special Collection for the Miami Grand Prix

The limited-edition capsule combines 2000s football with Formula 1 style.

EXCLUSIVE: Off Season Partners With Formula 1 on Capsule Collection

Founder and designer Kristin Juszczyk sat down with WWD to discuss the brand's new race-day ready fashion…

Tommy Hilfiger’s Lifelong Love Affair With Formula 1 Comes Full Circle

How a kid from Elmira, N.Y., turned an early Formula 1 obsession into high-profile partnerships with the…

‘Checo’ Pérez on His F1 Comeback, Making Cadillac a ‘Proper’ Team and Prioritizing Mental Health

Mexican superstar Sergio "Checo" Pérez has a lot on the line as he returns to the track with the inaugural…

EXCLUSIVE: Lacoste Taps Formula 1 Driver Pierre Gasly as Ambassador

The French race driver will be the face of the brand's famous polo shirt.

EXCLUSIVE: Disney Expands on Formula 1 Deal With F1 Academy Partnership

The partnership deal includes a new merch line launching this spring.

Sephora Unveils F1 Academy Partnership, New Car With Driver Natalia Granada

Sephora has been named the "Official Partner" and the "Official Beauty Retail Partner" of F1 Academy, with…

American Express Expands on Its Sports Portfolio With New Partnerships

The global payments company has inked new payments partnerships across the NFL, MLS and NWLS.

Tecovas Taps F1 Driver Valtteri Bottas as Brand Ambassador

In his new role, Bottas will work closely with Tecovas to activate across the American Formula 1 races…