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Sephora is set to make its mark on the Formula 1 track this season thanks to a new partnership with F1 Academy, the female-only racing championship that first launched in 2023.
Sephora has been named the “Official Partner” and the “Official Beauty Retail Partner” of F1 Academy, with the beauty retailer’s branding set to appear both on and off the track at F1 Academy races this year. Sephora is backing Spanish driver Natalia Granada for the 2026 season, with the 18-year-old rookie set to race in a “Sephora operated by Prema” car. The Formula 4-style car features the familiar Sephora black and white stripes on its exterior, along with red trim and black Pirelli tires. Granada will also sport a racing suit decked out in Sephora branding.
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Sephora will also have prime placements at race activations and at the F1 Paddock Club, where VIP guests will be able to access Sephora “Glam Bars” for track-side touch-ups. The brand says the F1 Academy partnership “reflects the shared ambition of both organizations to elevate and support female talent on the world stage and encourage young women to pursue their ambitions and express their individuality with confidence.”
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“I am very eager to start the 2026 F1 Academy season with Sephora,” says Granada in a statement. “It is a great privilege to partner with them, and being part of their first global sponsorship is an honor. Beauty and sport might seem like different worlds,” she continues, “but both celebrate confidence and expression. Support like this is incredibly important for female drivers, and it’s empowering to have a brand that truly believes in our ambitions.”
“Sephora is an iconic global brand with a passionate community across markets worldwide, championing individuality and confidence,” adds Susie Wolff, Managing Director of F1 Academy. “Joining forces with them is incredibly powerful. This partnership goes far beyond beauty; together, we are challenging outdated stereotypes and redefining who and what belongs in motorsport.”
Sephora’s new partnership comes on the heels of Charlotte Tilbury’s announcement as an official F1 Academy partner in 2024 and 2025.
The 2026 F1 Academy season will feature 14 races across seven locations, kicking off March 14 in Shanghai and concluding November 21 in Las Vegas. You can watch F1 Academy races live online through Apple TV (get a seven-day free trial here).
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