Formula 1
Adidas Teams Up With Audi Formula 1 Team for New Apparel Partnership
The multiyear deal will kick off in 2026, coinciding with Audi's official entry into the sport.
EXCLUSIVE: Constance Jablonski’s French Bloom Signs 10-year Formula 1 Deal
The company, which sold a minority stake to LVMH last October, is the first nonalcoholic sparkling wine…
New Era Is the New Official Teamwear Partner of Williams Racing
The British team replaces its apparel partner Puma with the American lifestyle sports brand for the 2026…
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Jannik Sinner Named Global Brand Ambassador for Explora Journey
The luxury lifestyle ocean travel brand of MSC Group announced the partnership ahead of the U.S. Open.
American Express Doubles Down on Its Sports Roster by Inking Hard Rock Stadium Deal
Amex is now the official partner of the Hard Rock Stadium, the Miami Grand Prix and the Miami Dolphins.
Charles Leclerc Unveils Sidequest, a New Creative Studio Bridging Sports and Culture
The Monegasque Ferrari driver has teamed with his longtime filmmaker, Antoine Truchet, and brand strategist…
Elemis, Aston Martin Take Partnership to Pebble Beach
It marks the first time Elemis' partnership with the car manufacturer has landed Stateside.
Anya Taylor-Joy Blends the White Shoe and Mary Jane Trends With Sam Edelman Flats at Hungarian Grand Prix
The actress paired the shoes with an all-white ensemble.
Ones to Watch: Piloti Driving Shoes to Make Debut at Chicago Show
The 25-year-old motorsports-inspired brand also offers a small apparel and accessories collection.
Petra Ecclestone Is Heading to Las Vegas, but Not for the Formula 1 Grand Prix
Ecclestone, a daughter of F1 billionaire Bernie Ecclestone, is taking her new beauty and lifestyle brand…
Charles Leclerc’s Partner Was All About PrettyLittleThing at British Grand Prix
The influencer showed off her understated style during a trip to the paddock with their puppy Leo.
Formula 1 Racing Star Oscar Piastri Signs With IMG Models
Piastri is the 15th Australian to have ever started an F1 race.
Cherry Beagles Is Empowering Women in Sports With the 400 Club
The London-based women's culture collective at the intersection of fashion, brands and sports reveals the…
Motorsport Needs More Women, Says Racer and Elemis Ambassador Jessica Hawkins
"We need to inspire a younger generation," said Hawkins, head of the F1 Academy, and the new Elemis brand…
SharkNinja’s Neil Shah Talks New ‘F1’ Movie Sponsorship and APXGP Collaboration
The technology company, which is among the sponsors of the blockbuster movie, is now formally promoting the…