British Formula One racing
AllSaints and Williams Racing Collaborate on Formula 1 Collection
The duo British of brands ink a new multiyear licensing deal and limited-edition collaboration ahead of the…
Fashion’s Formula 1 Frenzy at the 2025 Miami Grand Prix Weekend
A look at the major fashion brands' presence in Miami for the race weekend.
Assouline’s ‘Formula 1: The Impossible Collection, Second Edition’ Marks 75 Years of Racing History
Assouline unveils the second edition of its "Formula 1: The Impossible Collection."
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From Runway to Racetrack: How Formula 1 Drivers Are Redefining Style
With fashion's explosion on the Formula 1 cultural scene, drivers are now turning to stylists for the hottest…
Luxury in the Fast Lane: Brunello Cucinelli’s Miami Vision and F1 Synergy
WWD chatted with Brunello Cucinelli about the brand's retail expansion in Miami and ties to Formula 1.
Duke + Dexter Collaborate With BWT Alpine F1 Team on 2025 Miami Grand Prix Collection
The luxury British footwear company collaborates with the Formula 1 team on an exclusive collection, timed to…
Loop Earplugs Is McLaren Formula 1 Team’s First Earplug Partner
This marks the British racing team's first earplug collaboration, with drivers Lando Norris and Oscar Piastri…
The Top Formula 1 Drivers Making a Name for Themselves in Fashion and Beauty
A look at the top Formula 1 drivers' ties to the fashion and beauty industries.
Red Bull Academy Programme and Rokt Are Fueling Alisha Palmowski’s Formula 1 Dreams
The new Red Bull Racing Pepe Jeans Academy Programme driver in F1 Academy chatted with WWD about women in…
Puma and Formula 1 Launch 75th Anniversary Collection Celebrating Racing Heritage
The special collection celebrating the milestone features apparel and sneaker models with motorsports details.
Charles Leclerc Named Chivas Regal’s New Global Brand Ambassador
The Monégasque Ferrari driver and the Scotch whisky company are hosting an exclusive piano bar pop-up at the…
American Express Selects Nicole Havrda as 2025 F1 Academy Driver
The 19-year-old Canadian driver will wear the company's signature blue and silver colorways and its Shop…
Reiss and McLaren Unveil Second Formula 1 Collection
Formula 1 drivers Lando Norris and Oscar Piastri return to model this year's collection.
EXCLUSIVE: Elemis, Aston Martin Aramco F1 Team Partner on Three-year Deal
The British skin care brand has become Aston Martin Aramco's first official skin care partner.
Formula 1’s Max Verstappen Gets a Fashion Role
The four-time Formula 1 world champion has been tapped by AlphaTauri.