British Formula One racing
Carl Friedrik, Williams Racing Sign Two-year Licensing Deal Ahead of Formula 1 Season Kick-off
The collection will be sold online and at the Carl Friedrik store on Regent Street.
Moët & Chandon Returns to Spray the Formula 1 Podium
The French Champagne announces its triumphant return to the Formula 1 podium, with deep-rooted historical…
Adidas Is the Latest Athletic Brand to Enter F1 With New Mercedes-AMG Petronas Deal
Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well…
Adriana Lima Brightens Up in Summer Dress, Brad Pitt in Racing Costume and More Celebrity Looks at the 2024 Abu Dhabi Grand Prix Formula 1 Finale
Lewis Hamilton, Taraji P. Henson and Viola Davis were also at the event.
Zhou Guanyu’s Emblematic Rise on the Formula 1 Fashion Scene
In an exclusive interview with WWD, the first and only Chinese Formula 1 driver chats about his sense of…
MGM, Venetian, Wynn and More Hotels Are Revving Up for the 2024 Las Vegas Grand Prix With Luxe Packages
Ahead of the second annual Las Vegas Grand Prix, major hospitality and resort groups are going all-in to give…
Formula 1’s Top Fashion Sponsorships for 2024
Data insights from Trendalytics look at the top-performing Formula 1 fashion partnerships for 2024 on social…
Ferrari Inks Multiyear Formula 1 Deal With Chivas Regal Scotch Company
The heritage Scotch company has been named an official team partner of the Formula 1 team.
Mercedes-AMG Petronas Offers Dream Job for a Formula 1 and Fashion Fan
With millions of fans globally, F1 drivers need to always be ready for photographers and selfie seekers alike.
American Express Deepens Ties With Formula 1, Announces Multiyear Global Payments Partnership
The multiyear sponsorship expands upon last year's Americas region deal, making the company the official…
Louis XIII Returns to Wynn for Las Vegas Grand Prix Pop-up
The exclusive retail store is open now through Nov. 30 as Sin City gears up for the upcoming Formula 1 race.
Levi’s and McLaren Racing Launch Second Capsule Collection During the Austin Grand Prix
Formula 1 drivers Lando Norris and Oscar Piastri star in the campaign imagery, shot in the McLaren…
EXCLUSIVE: F1 Driver Lando Norris Accelerates Into Fragrances Starring in New Ralph Lauren Polo Red Campaign
Formula 1 Driver Lando Norris embodies speed and adrenaline in latest Ralph Lauren Fragrances campaign.
David Gandy Is Designing Jaguar TCS Racing’s Travel Kit for the 2024 Season
The pieces from David Gandy Wellwear combine comfort with technology by using mineral-infused fabrics.
How the Miami Grand Prix Became Fashion’s Hottest Place to Be
A look at how the Miami Grand Prix has positioned itself as a major Formula 1 calendar race with big-name…