Crocs
Crocs was created in 2002 by three friends and entrepreneurs — Scott Seamans, Lyndon Hanson and George Boedecker Jr. — who produced the first model of what would become the Crocs Classic Clog. Later that year, the product was unveiled at the famous Fort Lauderdale Boat Show and all pairs sold out. Just four years later, the footwear company went public on the New York Stock Exchange and that same year it made a savvy investment by acquiring the Jibbitz accessory maker for $10 million.
Crocs Inc. is now a footwear industry giant, with nearly $4 billion in revenue in fiscal 2023 — that includes sales of its Crocs shoes as well as sister brand Hey Dude, which was acquired in 2022. By far, the most popular Crocs product is its Classic Clog, which over the years has been reinterpreted through fashion collaborations with Christopher Kane, Balenciaga and Salehe Bembury, as well as partners like Justin Bieber, Bad Bunny and Post Malone. The company credits its success to its quirky brand identity and personalization options, which have attracted a hugely loyal fan base.
Crocs shoes are made from a proprietary closed-cell resin referred to as Croslite, which it acquired in 2004 when it bought the company Foam Creations.
Crocs
Jack Black Power Clashes Camo Crocs and Tie-dye Socks at the ‘Anaconda’ London Photocall
The moment arrives amid a stacked calendar for the brand, from Macaulay Culkin's TikTok Shop cameo to a…
Macaulay Culkin on ‘Becoming a Crocs Guy’ as Actor Makes a Surprise TikTok Shop Appearance for the Shoe Brand
The "Home Alone" star brought his charm to a segment of the footwear brand's livestream event.
Optimism Prevails Among Brands and Buyers at FFANY and FSNYE During Footwear Market Week
For the first time this year, tariffs were not dominating the conversation during market week.
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The Crocs x ‘Twilight’ Collaboration Sells Out Quickly, Leaving Fans Upset
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Hey Dude Taps Former Adidas Exec Rupert Campbell as President
Rupert Campbell, a ten-year Adidas North America veteran who joined Crocs this past March, was named Hey Dude…
Dylan Efron Gets On Theme in ‘Zootopia’ Crocs for Film Premiere
Efron styled clogs from the Crocs collection in the movie.
Emotion as the New Consumer Language: Crocs™ Redefines Footwear Narratives
Crocs presents at CIIE, defining a new paradigm of the "experience economy."
EXCLUSIVE: Hey Dude Targets Hockey Fans With NHL Collection Featuring the Cozy Wally Slipper
The Boston Bruins, New York Rangers and many more teams have their own versions of the Wally Slipper.
Crocs is Pulling Back to Move Forward
Crocs pulled back on digital promotions in Q3 and CEO Andrew Rees said it also reduced wholesale receipts to…
Crocs Posts Q3 Earnings Beat
But the shoe firm said it expects a decline in Q4 revenue.
Crocs Shares Rise After Q3 Earnings Beat
Investors liked Crocs' Q3 earnings report, but the shoe firm said it expects a decline in Q4 revenue.
Alex Cooper’s Unwell Teams With Crocs to Reinvent the Cozy Unfurgettable Style
The collaboration is inspired by Cooper's dog Henry.
Simone Rocha and Crocs Reunite for Spring 2026 Collection Featuring Ballerina Platform and More
The Ballerina Platform made its debut during London Fashion Week.
Crocs Taps T-Pain for Boots-With-the-Fur Campaign for the New Unfurgettable Knee-high Boot
The release is part of the brand's Croctober celebrations.