Crocs
Crocs was created in 2002 by three friends and entrepreneurs — Scott Seamans, Lyndon Hanson and George Boedecker Jr. — who produced the first model of what would become the Crocs Classic Clog. Later that year, the product was unveiled at the famous Fort Lauderdale Boat Show and all pairs sold out. Just four years later, the footwear company went public on the New York Stock Exchange and that same year it made a savvy investment by acquiring the Jibbitz accessory maker for $10 million.
Crocs Inc. is now a footwear industry giant, with nearly $4 billion in revenue in fiscal 2023 — that includes sales of its Crocs shoes as well as sister brand Hey Dude, which was acquired in 2022. By far, the most popular Crocs product is its Classic Clog, which over the years has been reinterpreted through fashion collaborations with Christopher Kane, Balenciaga and Salehe Bembury, as well as partners like Justin Bieber, Bad Bunny and Post Malone. The company credits its success to its quirky brand identity and personalization options, which have attracted a hugely loyal fan base.
Crocs shoes are made from a proprietary closed-cell resin referred to as Croslite, which it acquired in 2004 when it bought the company Foam Creations.
Crocs
After Supreme Court Denies Crocs’ Appeals Request, ‘Patent’ Claim Resurfaces Once Again
Allegations over false advertising will be before a federal district court again following the U.S. Supreme…
After Supreme Court Denies Crocs’ Appeals Request, ‘Patent’ Claim Resurfaces Once Again
Allegations over false advertising will be before a federal district court again following the U.S. Supreme…
Legendary Sneaker Designer Steven Smith Is Generating Buzz With His First Crocs Silhouette
The foam clog with rippled inserts is gaining popularity among fellow industry members.
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Crocs and Hollister Remove Singer D4vd From Campaign Due to Investigation Surrounding Body Found in His Tesla
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Crocs and Hollister Tap D4vd to Star in ‘Dream Drop’ Campaign Featuring Unfurgettable Clog
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Shuffle Board: Lululemon’s First AI Officer, Crocs Names Nike Alum CFO
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Former Nike Exec Patraic Reagan Named Incoming CFO at Crocs
Reagan, who had a 13-year career with Nike before joining SharkNinja, will become the new CFO at Crocs Inc.…
Vans Is Decking Out Some of Its Classic Sneakers With Croc Uppers
Two Eras and a Half Cab form Vans' "Croc Pack."
Shuffle Board: Victoria’s Secret Exec Lands at Levi’s, Skims Drops EMEA Division
Levi's names Chris Callieri as chief supply chain officer while Robin Gendron joins Skims as inaugural EMEA…
Crocs Inks Deal With NFL for Game-Day Ready Clogs This Football Season
The initial drop of the NFL x Crocs collection will include footwear for 14 teams.
EXCLUSIVE: Crocs and Hey Dude Brands Get Their Own Marketing Gurus
Chief marketing officers have been named at Crocs Inc, with Carly Gomez having oversight at Crocs and Amondo…
Julia Fox Balances Matte Black Crocs and Simone Rocha’s Bejeweled Crocs on ‘Elsbeth’ Set
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Millie Bobby Brown Debuts as Crocs’ New Global Ambassador: ‘My Whole Childhood Was in Crocs’
The "Stranger Things" star spoke to Footwear News about partnering with the brand.