CFOs Take Center Stage at Global Fashion Summit
Crocs
- Founded
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2002
- Founder(s):
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Scott Seamans, Lyndon Hanson, George Boedecker Jr.
- Headquarters:
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Broomfield, Colorado, U.S.
Crocs was created in 2002 by three friends and entrepreneurs — Scott Seamans, Lyndon Hanson and George Boedecker Jr. — who produced the first model of what would become the Crocs Classic Clog. Later that year, the product was unveiled at the famous Fort Lauderdale Boat Show and all pairs sold out. Just four years later, the footwear company went public on the New York Stock Exchange and that same year it made a savvy investment by acquiring the Jibbitz accessory maker for $10 million.
Crocs Inc. is now a footwear industry giant, with nearly $4 billion in revenue in fiscal 2023 — that includes sales of its Crocs shoes as well as sister brand Hey Dude, which was acquired in 2022. By far, the most popular Crocs product is its Classic Clog, which over the years has been reinterpreted through fashion collaborations with Christopher Kane, Balenciaga and Salehe Bembury, as well as partners like Justin Bieber, Bad Bunny and Post Malone. The company credits its success to its quirky brand identity and personalization options, which have attracted a hugely loyal fan base.
Crocs shoes are made from a proprietary closed-cell resin referred to as Croslite, which it acquired in 2004 when it bought the company Foam Creations.
Crocs
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Inside: plushie-bedecked shoes, Swarovski crystal Jibbitz, and more nods to the charming global phenom.
Simone Rocha and Crocs’ Fan-favorite Collaboration Returns With a Fifth Collection
The collection is available now.
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At Crocs, International Sales Will Rule 2026
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George Boedecker Pens Book on Life Lessons Learned From Co-founding Crocs
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These Three Shoe Brands Raked in Almost $100 Million on TikTok Shop During the Last 12 Months
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Celebrate the Draft Picks With Crocs’ NFL Collab — Now Featuring Double the Teams and Double the Spirit
14 new teams have just touched down to grace the two unexpected partners' Classic Clogs, and you can score…
Crocs Returns With Another Disney Pixar’s ‘Toy Story’ Collection With a Cowboy Boot Clog
The collection will be available on June 16 ahead of the "Toy Story 5" release.
Resale Market Suggests Brand Heat Growth for Vans, Crocs
A pearl-decorated Vans classic Old Skool shoe and two Crocs collabs sold quickly last month, suggesting brand…
Crocs and Chito Give the Crafted Clog a Canine-inspired Update
This is the first time the Crafted Clog is the site of a creative partnership.
Meryl Streep Shares a Miranda Priestly-inspired Reaction to Crocs on ‘The Late Show With Stephen Colbert’
The actress wore Gianvito Rossi heels for the appearance.
Crocs Just Gave Its Iconic Classic Clogs a First-of-Its-Kind Upgrade That Will Make Them Last Longer
The Crocs Classic EXP Clog is the brand's first product to use Vibram rubber.
Crocs Opens First Full-Price Store in the UK as Brand Focuses on International Growth
Located at Westfield Stratford City in East London, the store showcases Crocs' complete footwear and…